Etisalat and the Pro League Committee (PLC) today announced the launch of ‘Etisalat VR’, a virtual reality app that will bring football enthusiasts closer to the action and allow them to watch the upcoming AGL Cup Final broadcast LIVE and in ‘Virtual Reality’ on March 29.
Etisalat and PLC worked with Mediapro, which specialises in football broadcasting around the world and in Virtual Reality events, to design and develop the VR app, made available on both iOS and Android devices.
iPhone and Android users can simply download the free app from the iOs and Google Play stores, install it and are then ready to start watching using compatible VR headsets. Apps for iOS and Android have been developed using Google Cardboard SDK, while there is one Gear VR version using the Oculus-Facebook platform. Users are also able to plug in their headphones or wireless headphones to listen to the game while in VR mode. Customers can watch the games on Etisalat’s 4G network and enjoy HD-quality content on eLife WiFi connection.
Humaid Sahoo, CEO of E-Vision, said: “We are delighted to partner with the Pro League Committee to unveil the region’s first virtual reality app to broadcast live football matches, enabling our consumers to experience the thrill of the games from the comfort of their homes. Today’s launch showcases Etisalat’s commitment in taking the lead to showcase the most innovative solutions and help drive our digital transformation.
“E-Vision’s strategic objective to secure premium and exclusive content to differentiate its offering is the driving force to enter into a partnership with Mediapro. E-Vision is very excited to disseminate Arabian Gulf League’s offering across Etisalat content platforms.”
Waleed Ebrahim Alhosani, CEO of PLC, said: “The content available on the app is in conjunction with the media deal signed by E-Vision and Mediapro to obtain exclusive rights to broadcast the football games from the Arabian Gulf League. As sponsors of the AGL, Etisalat is able to utilise the content and provide them for viewing on the VR app for consumers to watch.”
Etisalat will continue to work with the Pro League Committee to broadcast live football matches and bring these immersive LIVE VR experiences to consumers.
Source: Etisalat Press Release
