Zain, the leading telecommunications company in Kuwait, announced the inauguration of its all-new retail branch in the Avenues Mall – Phase 4. The opening came alongside the official inauguration of the fourth phase of the Avenues with the presence of H.H. the Prime Minister Sheikh Jaber Mubarak Al Hamad Al Sabah.
The opening of Zain’s latest branch comes as part of the company’s expansion strategy, through which it is committed to become closer to its customers - who make the largest family of subscribers in Kuwait - wherever they are. The opening also came to reinforce the company’s keenness on maintaining its leadership position in the Kuwaiti market.
The new branch is strategically located in the latest phase of the Avenues mall, and features more employees to serve mall visitors all week long, especially on weekends when the mall witnesses high traffic of visitors. Zain is continuing the expansion of its branches network with a total of 79 branches distributed all around the country.
Zain’s new branch revolutionizes the concept of the Smart Branch, which comes as part of the digital portfolio of flexible services and solutions under its recently launched Zain Life brand. The smart branch, considered the first self-service machine of its kind launched by a telecom company in Kuwait, offers Zain customers new service options that were previously not available through a self-service machine, and works automatically through advanced technology without the need of the presence of an employee.
Equipped with a smart interface, the Smart Branch recognizes a customer’s identity through the advanced face recognition feature, where the branch scans the customer’s civil ID and matches their photo with their face on-the-spot. Of the many new services offered by Zain’s Smart Branch, the most notable is the SIMcard replacement feature, which is the first service of its kind provided by a self-service machine. Customers can order a replacement for their lost or ineffective SIM cards and receive a new one immediately without the need of visiting a traditional branch. The Smart Branch also offers a variety of other services including recharging lines, bill payment, managing accounts, and purchasing devices from Zain’s Online Store.
The new branch also features a dedicated section for Zain Life’s innovative home security solutions, which include a smart camera, motion sensor, door/window sensors, and smart smoke detector. The branch also features Zain’s latest solutions for digital entertainment through the PlayStation VR device for virtual reality gaming.
Zain’s new branch, the company’s third in the Avenues mall, offers an exceptional concept of the retail experience. The branch features the latest smart devices, high-tech touchscreens, telecommunication services, accessories, and more. The branch is equipped with the latest tech solutions that offer a rich customer experience and transform the idea of the traditional branch into a digital one. This concept comes as part of Zain’s digital transformation journey into becoming an integrated digital services provider.
Zain constantly looks at ways to improve the retail experience for its customers, including providing them with the latest solutions to better serve their needs through the biggest network of branches in Kuwait.