#C4K360, an UHD 4K channel dedicated to millennials. has completed distribution deals with Trocolor in Russia and Etisalat in the United Arabic Emirates (UAE).
Tailored to young audiences, #C4K360 offers Ultra HD content featuring entertainment programmes including Lifestyle magazines, travel destinations, gaming/gameplay, extreme sports, e-Sports, together with concerts and festivals in native 4K UHD. Viewers of #C4K360 can even “Go VR” on their mobile devices by flashing QR codes appearing on their TV screen to enjoy VR videos being pushed directly in their hands and pockets.
“#C4K360 goes beyond TV to give a total immersive 4K experience and fully embraces the second screen. We are very excited to reveal to our community our premium exclusive 4K & VR content. With #C4K360 and a mobile device, participate in mega concerts and thrilling events, be part of a drone race, dance among thousands of people at festivals, dive from a plane or sit in the first row on roller coasters! Stop watching, start living!” said Chairman and CEO Stéphane Schweitzer.
Source: https://www.broadbandtvnews.com/2017/09/18/c4k360-launches-on-etisalat-and-tricolor/