The company believes that the increasing number of new applications and devices is making data silos a growing challenge for OTT video businesses. Xstream say that the ability to merge and correlate data lying in different locations, even the simplest business decisions become guess work.
The engagement tool is one of the monetisation features of Xstream’s core MediaMaker end-to-end OTT video cloud. It enables providers to collect information about end-users such as their viewing behaviour and to then to reach out to them with personalised customer engagement campaigns through email, SMS and social media. It is also claimed to allow video providers to boost subscriber acquisition, speed up conversion into paying customers and to lengthen customer retention times.
“Customer engagement is now at the heart of the video on-demand industry and this tool is another example of how Xstream is helping it to grow and maximise return on content investment in the shortest timeframe,” said Jacob Barlebo, Xstream’s sales and marketing director. “Early revenue streams and sustained customer retention are vital to the financial health of content providers.
Source: https://www.rapidtvnews.com/2017081748456/xstream-launches-new-monetisation-tool.html
