The e-commerce portal will also be a platform to improve product and service experiences through customer feedback.
The overall e-commerce sector is growing rapidly in Saudi Arabia and across the Mena region, boosted by a young population and advanced connectivity options. AT Kearney expects the market to grow to a value of $20 billion by 2020, driven by millennials and their familiarity and comfort with shopping online, mostly for electronics, clothing, travel and food.
Nikitas Glykas, president of HTC Middle East & Africa, said: “As HTC continues to grow its brand and customer base, we believe it is important to have one place for our customers where they will be able to access the entire range of HTC smartphones and accessories. Moreover, e-commerce is not just a buzzword in Saudi Arabia, but a clear direction in which the retail industry is moving. The kingdom’s young, tech-savvy population is driving this growth, and is also the same audience that is eager to explore HTC’s award-winning smartphone range.”
Source: https://www.albawaba.com/business/htc-e-commerce-store-saudi-arabia-1010980
