The daily programme, Li Share3 Wijhat Nadar, the Arabic transliteration of Street’s Point of View shares the perspectives of everyday people on the day’s local and global trending topics.
“Street’s Point of View’s rapid success highlights the evident lack of localised programming that is relevant to local audiences. The show’s unique approach to reporting on current events is refreshing to Moroccan audiences and it is proving very popular among the millennial generation,” said ALTV’s ambassador, Yassine Jarram, who recently appeared on the show.
“The show’s coverage of fascinating subjects presented through the points of view of local communities sets it apart from traditional mainstream broadcasters. It gives communities a voice in addition to an exciting new source of relevant entertainment.”
The video streaming service launched a dedicated French language version of ALTV.com and its iOS and Android mobile app earlier in 2016 to better appeal to a Moroccan audience.
Media entrepreneur David C McCourt, who is the show’s executive producer and founder of ALTV, said: “Street’s Point of View epitomises the approach that ALTV is bringing to its content, breathing new life into programming and film production to give local audiences the opportunity to enjoy high quality, local stories.
“Due to the success we’re already seeing in Egypt and now in Morocco, we are testing the show’s format in other markets across the Middle East and North Africa.”
McCourt said the company expects to announce new markets for the show “in the coming weeks and months”.