The daily show, Lel Share3 Weghet Nazar, which translates as Street’s Point of View, encourages people on the streets of Egypt to share their views on the day’s trending topics at home and abroad.
“Street’s Point of View has quickly become one of the must-see shows in Egypt. By taking a fresh approach to reporting on current events, we’re not competing with other mainstream news stations. Instead, we have become a leading source for trending current events that matter particularly to the millennial generation,” said Heba Musaed, lead director of the show.
“By giving the street’s point of view on fascinating cases of business and entrepreneurship, technology, innovation, sports, lifestyles and other entertainment, audiences are tuning in to see stories created within their local communities.”
ALTV intends to expand upon the success of Street’s Point of View in Egypt by tailoring the show’s format to other countries across the Middle East and North Africa (MENA).
David C McCourt, media entrepreneur and founder of ALTV, said: “Street’s Point of View epitomises the approach that ALTV is bringing to its content, breathing new life into programming and film production to give local audiences the opportunity to enjoy high quality, local stories. Due to the success we’re seeing in Egypt, we are already testing the show’s format in other markets across the Middle East and North Africa.
The show is available to stream over-the-top (OTT) via ALTV.com and the ALTV mobile app, for both iOS and Android-based devices.
McCourt said the company expects to formally announce new markets for the show in the coming weeks and months.”
