Already growing in popularity, it aims to educate stakeholders on how to push and monetise content across Africa. The platform leverages African specific traffic support, click to call, click to USSD, direct telco click to buy and a reach of over 19,000 sites /apps to deliver quality user experience.
On the local front, the ArcadiaMobileTV Demand Side Platform (DSP) is capable of reaching a network of over 37 million unique users via its bouquet of channels which include music, sports, movies, comedy, lifestyle and more.
Content in this regard is for the purpose of advertising, entertainment and publicity. Furthermore, it is capable of creating 5 billion impressions per month in Nigeria and over 280 million across Africa. Clients as such, could opt to have concepts developed by Section 84, the production company which produces content exclusively for ArcadiaMobileTV.
The launch which takes place at the exclusive Miliki lounge in Victoria Island, will be hosted by Sika Osei, the TV presenter, actress and producer. Attendees stand to learn on content monetisation, profit sharing and incentives to viewers to improve downloads.
Source: http://www.businessdayonline.com/arcadia-mobile-tv-launches-over-37-million-unique-users/
