Pakistan mobile operator Mobilink is targeting the agriculture sector with the launch of its service ‘Ba Khabar Kissan’. The app-based service using interactive voice response technology will provide farmers information and services related to agriculture such as optimized cultivation methods, modern farming techniques, health education for farmers, health precautions for plants, 24/7 helpline with training, weather information, crop insurance, market-related information and a platform for sales.
To get more farmers acquainted with the service, the operator held a promotional event in Haripur, Khyber Pakhtunkhwa for about 1,300 local farmers. With the launch of this service, Mobilink said it is looking to harness the strength of its extensive telecommunications network to connect farmers, agribusinesses, and rural communities, in a bid to drive productivity, profitability, and innovation.
Source: https://www.telecompaper.com/news/mobilink-introduces-agri-service-to-farmers-in-horipur--1174394