Reflecting its commitment to inspire with world-class customer service, Ooredoo has risen to become one of the Sultanate’s most popular brands across multiple social media platforms. This comes on the back of a creative multi-channel campaign brimming with diverse digital content. According to Social Bakers, the company currently has the largest audience of any brand in Oman on Twitter and YouTube with 340k followers and 3.6m views respectively. It also boasts the largest audience amongst telecoms brands on Facebook with 213k Likes. Packed with strategic and relevant updates, Ooredoo’s engaging digital streams have successfully turned thousands of prospective customers into passionate brand ambassadors.
Raed Dawood, Director of Government Relations and Corporate Affairs at Ooredoo, said, “From the outset, we have been committed to keeping customers at the heart of all we do by connecting with them whenever and however they want to be reached. Our success has been underpinned by an approach that creates a sense of community with our social media followers; focussing on engagement and listening to what they want. We also have the best online response time and 24 hour support for our customers countrywide. At Ooredoo, social media is not just about advertising, rather it’s about creating bonds with our customers and providing them with a variety of channels to interact with us, as well as provide us with feedback and ask questions. That unique approach, delivered in real time, is what sets us apart from most brands and has been central to our success on every social media platform.”
Dawood added, “Our audiences reflect the Sultanate’s energetic and youthful population, with the vast majority of our social media fans aged between 25 and 34. In an increasingly digital world, we have developed content that shows our customers how much we value them and listen to their feedback. We want nothing more than to give them an inspiring experience, via products, services and social media content that meets their needs. That dedication has been channelled into our videos, posts and messages that regularly go viral on multiple platforms. One great example is our #LoveOman National Day production, which was viewed 250,000 times in 15 hours and had 965,000 hits overall.”
Customer care has played a key role in establishing Ooredoo’s presence with the company constantly challenging themselves to inform customers and deliver exceptional service.
Source: Ooredoo
