“Sudani” reiterated its commitment to remain part of “Mashrouy” sponsors for the 4rd time. “Mashrouy” is a concept that was jointly developed by the British Council and the British Embassy in Khartoum, in partnership with the Sudanese Young Businessmen Association.
“Sudani” was the main sponsor of this TV show, started in March 2013, as part of its CSR activities. This project was promoted through a widespread advertising campaign that focused on Sudanese youth. At the beginning, the campaign brought in an initial 2,500 applicants for the show, eliminated to 12. Those top 12 contestants participated in a TV show (similar to the UK’s Dragon’s Den and the Apprentice) where they presented their business ideas to a panel of distinguished judges. The final competition will be between 5 contestants out of them 3 should be the main winners.
One of the main benefits of this project is the intensive training sessions received by the contestants on different areas; marketing, planning, feasibility studies, how to start and run a successful business, leadership skills in addition to Business and Human Rights.
The three winners of Mashrouy will win money, increased generously this season, and a trip to London, where they will have the chance to meet and speak with British entrepreneurs.
Considering the efforts during the stages of the competition, “Sudani” committed every year to reward the 4th and the 5th winner as well. The prizes of “Sudani” vary from a considerable amount of money to business trip to its subsidiaries in Senegal and Mauritania.
Commenting on the company’s commitment to continue this sponsorship, Mohammed Elfatih, Chief Corporate Affairs Officer, said” Mashrouy is a successful program designed for the Sudanese young people, targeted by the company. The aim is to prove that despite the challenges facing them, they can translate their dreams into realities if they have the right skills, steadfast determination and self confidence. He added that at a time of national economic hardship, this TV show has kindled the imagination of Sudanese youth”.
Source: Sudatel
