Yahoo has launched Yahoo Storytellers, a content marketing studio that using editorial expertise, data and native advertising to help marketers develop, distribute and measure premium branded content.
“Content marketing continues to be an area of growth for brands and agencies, but they need a better way to create compelling content that’s informed by data and reaches the right audience. That’s where Yahoo Storytellers comes in,” explained Lisa Utzschneider, chief revenue officer, Yahoo. “At Yahoo we’re focused on bringing our users the best content available online across our news, sports, finance and lifestyle verticals, and now we’re helping our advertisers develop branded content that is even more effective and data-driven.”
Yahoo Storytellers offers advertisers content consulting services and curriculum-based workshops, development of premium video and a full range of editorial content, influencer activations across social platforms and partnership extensions.
“As one of the original digital storytellers, Yahoo’s history in identifying opportunities and creating dynamic stories for brands and audiences alike is extraordinary," said Bonnie Pan, president, Endemol Shine Beyond, USA. "We are thrilled to leverage our expertise as a global production company in partnership with Yahoo to bring relevant stories to the right audiences across Yahoo's platform."
