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Massive shift towards direct mobile downloads as piracy threat vector

Research from content protection, data-analytics and piracy audience marketing solutions provider MUSO has revealed that 28% of all visits to piracy sites in 2015 were through mobile devices.

This represents an 8% year-on-year increase, demonstrating, said MUSO’s Global Piracy Insights Report 2015, a growing behavioural shift towards mobile streaming piracy. The survey also found that 58 billion visits to websites were to stream pirated film and TV content online, with 28% tracked via mobile streaming piracy.

The study highlighted that 2015 saw a 25% rise in the use of YouTube ripper sites used primarily for downloading mp3’s from YouTube music videos. The ripper piracy from mobile devices overtook piracy from desktop devices, growing by 46% last year. MUSO believes that usage of these sites is far larger than is generally realised, making up 17.7% of all visits to piracy sites for music content.

The report also highlighted that many developed countries like the UK and US saw a significant decrease in streaming piracy, which is likely to be due to legal music and video streaming services such as Spotify and Netflix. However, it noted that streaming piracy is not reducing in all countries and there are many examples of major music, film, and TV markets where this category of piracy is still on the increase.



Source: http://www.rapidtvnews.com/2016042742655/massive-shift-towards-direct-mobile-downloads-as-piracy-threat-vector.html#axzz475nCEQKW

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