Vodafone Portugal has launched the linear channel of The QYOU, the entertainment company focused on the curation and programming of short-form video content, on its IPTV service.
The deal marks further expansion of The QYOU in Europe and is the firm’s first contract in Portugal. The QYOU will now be available to almost 400,000 subscribers in a country where, according to recent research from Statista, more than 40% of consumers watch online video several times a day.
The QYOU says that this thirst for Web content is causing video service providers and TV operators to rejuvenate their programming line-ups by offering access to high quality made-for-Web content. By including The QYOU in its offering, the online video firm says that Vodafone Portugal is able to increase the attractiveness of its IPTV service with popular short-form, shareable content.
“The world of online video is not just popular amongst Millennials; as a content provider we see a demand for it right across all demographics of our customer base,” commented Antonio Margato, consumer marketing director for Vodafone Portugal. “We continually strive to ensure that we are evolving our service offerings in line with the tastes and preferences of today’s consumers and this is why we have chosen to include The QYOU on Vodafone TV. We believe that successful providers must look to the future and start to bring the best of web content to TV subscribers in an easy-to-access format.”
Scott Ehrlich, CEO of The QYOU, added: “Portugal is renowned in the industry for being home to a really vibrant and creative online video community. Vodafone Portugal’s decision to put our channel on their TV platform is recognition of how deep the fan-base is for this type of content, and we’re thrilled to be part of the innovative service they are delivering to their subscribers.”
Source: http://www.rapidtvnews.com/2016020941683/vodafone-tv-portugal-launches-the-qyou.html#axzz3zjJyn8JM
