Led by YouTube success, Google’s parent Alphabet reported strong Q4 2015 earnings, with $21.4 billion in revenue (up 18% vs. Q4 2014) and operating income of $5.4 billion (up 22% year-on-year).
“YouTube revenue continues to grow at a very significant rate” thanks to the TrueView skippable ad unit, said Alphabet CFO Ruth Porat at the earnings call. But TrueView or not, YouTube is a “must-have for all brand advertisers” according to Google CEO Sundar Pichai. He added that time spent watching YouTube has more than doubled in 2015. He also said that 80% of the viewership is outside the US.
Programmatic video impressions are on a roll too, doubling in the 2015 holiday season year-over-year. And, in a testament to the power of multiscreen, a full 60% of them in the week leading up to Black Friday were on mobile.
Source: http://www.rapidtvnews.com/2016020341615/youtube-drives-google-s-q4.html#axzz3zAIpzJm4
