Twitter today officially announced the launch of its new mobile Ads Manager, which allows users of Twitter’s smartphone applications to track their ad campaigns’ performance – including their impressions, engagements, spend, cost per engagement, and engagement rate – while on the go. The button was recently spotted in the wild, ahead of a formal announcement from the company, and not everyone was pleased with the addition.
The new button appears prominently on mobile users’ Twitter profile page, next to the Setting icon, on iPhone 6 or later. Meanwhile, iPhone 5 or earlier users first have to click the gear icon then Twitter Ads. Android users can also access Twitter Ads from the Settings drop-down, the company says.
The feature, while designed for mobile use, stops short of letting users actually build their ad campaigns from their smartphone. Instead, those campaigns must first be started on the web using a desktop or laptop computer. That’s a different path than Facebook recently took with its dedicated Facebook Ads Manager App which lets advertisers to track their current ad campaigns’ performance, as well as create new ones on the fly.
Source: http://techcrunch.com/2015/07/06/twitter-officially-launches-its-mobile-ads-manager/
