Venezuelan over-the-top (OTT) platform VivoPlay is to migrate to the SmartboxTV's multi-device solution, launching on its TV everywhere platform Nunchee, in a bid to enrich its content.
The announcement, during the NexTV Summit South America 2015 last week in Buenos Aris, will enable the nearly 55,000 users of VivoPlay in Colombia, Argentina, Venezuela and Chile to access a new interactive level with the player.
"The only way of making the difference is to segment the content offer," said VivoPlay's CEO and president, Carlos Hullet. "Through this new agreement, we will take VivoPlay's users to a new level of interaction, increasing engagement and improving user experience".
"Our platform offers a much simpler product, which increases the conversation with the user," added Rafael López, CEO at SmartboxTV. "In addition, we are about to launch a new feature to be supported by Roku's set-top boxes".
Launched last year, VivoPlay saw strong growth during Brazil's World Cup and Chile's Festival de la Canción de Viña del Mar, during which it partnered with Octoshape in order to offer multi-screen delivery. In addition to live events, it includes video-on-demand (VOD) content led by Caracol and Telemundo's soap operas.
