Mobile games company Nazara Technologies has signed a multi-movie deal with Fox Star Studios to develop games on the studio’s upcoming Bollywood movies and prominent movies in latter’s catalogue, reports Exchange4Media.
While the terms of the deal were not disclosed, this agreement will apparently give Nazara exclusive rights to develop games for Fox Star Studio across digital platforms like online, mobile and DTH.
The first few games being built will be based on the recently released Finding Fanny and upcoming movies Bang Bang & Bombay Velvet. The games will be offered for free, as the company plans to monetize via in-app advertising, game embeds and in app purchases.
Earlier in May this year, Nazara had tied-up with digital celebrity network Fluence to create games based on Amitabh Bachchan and Salman Khan. As per the deal, Nazara was expected to launch three free games each of Bachchan and Khan over the next year.
In April last year, it had tied-up with Bahrain’s largest telco Bahrain Telecommunication Company (Batelco) to launch a new subscription-based gaming portal called ‘Games Lounge’ for Batelco’s postpaid and prepaid mobile customers in Bahrain. It had also partnered Airtel to launch a flat-fee mobile gaming subscription service called Airtel Games Club in Kenya, Tanzania, Nigeria, Ghana, Uganda & Zambia.
Similar tie-ups
- Yash Raj Films had tied up with Robosoft’s mobile games subsidiary 99Games to develop mobile games based on Dhoom film franchise in October last year.
- Filmkraft Productions had previously partnered with Hungama and Gameshastra to launch a Krrish 3 game on Windows phone and Windows 8 platforms. Hungama had also developed games for Kochadaiiyaan across Android, iOS, Windows, DTH and Facebook.
- Red Chillies Entertainment had partnered with Disney’s Indiagames to launch an Android and Java game titled ”Chennai Express: Escape from Rameshwaram’, based on its Chennai Express movie.
- Farhan Akhtar and Ritesh Sidhwani’s film production and distribution house Excel Entertainment had formed a joint venture with Dubai based Riva Group of Companies to launch a content creation unit called Excel Media. The joint venture had released a game called Rooftop Runner based on Excel’s movie Fukrey. It was available as a free download on Google Play Store with in-app purchases starting at $0.99.
