Mobile marketing agency Yodelmobile has launched its app discovery campaign in conjunction with financial services client. The campaign will see Yodelmobile take the client's application into the top ten listings for the relevant categories. The application will allow users to check for key financial data on the go. Yodelmobile is managing all aspects of the promotion of the application. The mobile marketing campaign is running in the UK only, and focuses on promoting both the iOS and Android versions of the application. The initial targeting has been done based on genre, and is aimed at business and financial information news sites and sectors of app stores, as well as analysis of the audience demographics. However, a key element of the campaign is that it will be monitored on an ongoing basis, with Yodelmobile observing traffic, downloads and usage to check the success of the campaign and fine-tune campaign activity to optimise the results in real-time. The reputation and standing of Yodelmobile has already been recognised by the appointment of Mick Rigby to the UK Advisory Board of the MMA, the premier global non-profit mobile marketing trade association. Ruth Rigby will add additional input to the team as head of Intelligence & Insight, Nino Venuto will lead the design capacities of the team in his new role as head of design and James Swan aids the expansion of the account teams, coming on board as an account executive. Ruth Rigby joins with sixteen years of experience working in creative agencies and for clients such as Pizza Hut, Pedigree, The Co-operative Bank and the BBC. Swan has worked for agencies such as MindShare and the Blue Hive.
Source: http://www.telecompaper.com/news/yodelmobile-launches-app-discovery-campaign-in-uk
