MACH, a provider of cloud-based managed communication services, has introduced its new Data Optimization solution, which the company claims lowers the cost of delivering data roaming and domestic services to subscribers for mobile network operators and MVNOs.
"By reducing roaming data costs, operators can improve bottom-line profitability, or pass on savings to customers, thereby increasing competitiveness and end-user satisfaction and lowering the risk of 'Bill Shock' scenarios,"said Lokdeep Singh, chief technology officer, MACH.
The company said that its new solution uses downlink data optimization technology which enables reductions of up to 70 percent on downstream data usage of smartphones.
The reduction in downstream data usage minimizes the wholesale cost of providing data roaming for operators and for MVNOs who have to purchase their wholesale data from host mobile network operators, and tackles bandwidth issues.
Furthermore, the company added that other techniques such as data off-loading, data optimization allow network operators to reduce costs and meet bandwidth challenges.
Using MACH's application-oriented Data Optimization solution, operators can significantly reduce the amount of data consumed by mobile apps, such as Exchange, Google Maps, Facebook and Twitter, when roaming.
The new solution belongs to MACH's cloud-based M Serve portfolio mobile data monetization solutions and it does not require a client on the handset, making it completely transparent to the end-user and simple to deploy.
The technology is based on patent-pending, application-oriented compression and optimization that has been specifically designed to deliver industry leading data reduction rates for specific mobile applications.
MACH's Managed Service Delivery Platform allows the company to accelerate the deployment of innovative, new 'mobile data monetization' solutions to communication service providers worldwide.
Bharti Airtel taps MACH to enhance roaming business in Africa
A few months back, Bharti Airtel entered into an agreement with MACH for roaming services to operations across Africa. The selection of roaming services enables the mobile service provider to improve revenues.
Source: http://telecomlead.com/inner-page-details.php?id=9184&block=Service%20Provider
