The Mobile Marketing Association (MMA) has announced the launch of MMA Mexico. MMA Mexico is the newest of the 20 local MMA Councils that have been launched worldwide. MMA Mexico celebrates its official opening with members and founding supporters Banamex and Terra. MMA Latin America also lists the support of Coca-Cola, Televisa, Mobext, Clarus, One Mexico, Google, Naraya, CIE, Telefonica, Ogilvy, Microsoft and Unilever in the creation of Mexico's Local Council and Local Committees. The first Country Manager of MMA Mexico is Daniel Geztel, director of Mobext in Mexico.
Source: http://www.telecompaper.com/news/mma-launches-mexico-local-council
