ESPN has officially launched its long-anticipated direct-to-consumer (DTC) streaming service alongside an enhanced ESPN App, marking a pivotal moment in the network’s digital evolution.
The rollout arrives just in time for a packed sports calendar, including the NFL and college football seasons, US Open tennis, WNBA playoffs, and more.
The new ESPN App introduces a suite of features designed to personalise and modernise the fan experience:
– SC For You: A daily, AI-powered version of SportsCenter tailored to individual preferences.
– ESPN Verts: A vertical video carousel for mobile users, offering swipeable short-form content.
– StreamCenter: A synchronized second-screen experience for live games across mobile and connected TVs.
– Multiview: Watch up to four games simultaneously on connected TVs.
– Catch Up To Live: Instantly view key highlights before jumping into live action.
– Commerce by Fanatics: Shop team gear directly from your screen via QR codes.
The ESPN DTC service offers two plans, including an Unlimited tier at $29.99/month, granting access to all 12 ESPN linear networks, ESPN+, ESPN on ABC, and more than 47,000 live events annually. Bundling options with Disney+ and Hulu are also available, with ESPN content now fully integrated into Disney+’s new “Live” hub.
“This is a monumental day for ESPN, Disney, and our fans,” said Jimmy Pitaro, Chairman of ESPN. “We’re delivering all of ESPN in one place, anytime, anywhere—and we’re just getting started.”
Adam Smith, Disney Entertainment & ESPN’s Chief Product & Technology Officer, added, “This launch is the most significant advancement of our product in years, and it’s only going to get better.”
ESPN’s rights portfolio includes marquee deals with the NFL, NBA, NHL, MLB, UFC, WWE, NCAA, and global soccer leagues like LaLiga and Bundesliga. Studio staples like SportsCenter, First Take, and College GameDay remain central to the offering, alongside a rich on-demand library of 30 for 30 films and ESPN Originals.
To celebrate the launch, ESPN unveiled a star-powered campaign led by “Coach” John Cena, featuring collaborations with Lyft, Samsung, and Complex.
Source: https://www.broadbandtvnews.com/2025/08/21/espn-launches-new-direct-to-consumer-service/
