Curiosity, the global factual entertainment company behind Curiosity Stream, announced a multi-tier distribution agreement with DIRECTV that significantly expands the reach of its signature nonfiction content to millions of U.S. households
As part of the deal, DIRECTV has launched two distinct Curiosity offerings across its ecosystem:
Curiosity Stream, the award-winning subscription video-on-demand (SVOD) service, is now available across DIRECTV’s premium content offerings, expanding its availability to new audiences seeking subscription-based factual entertainment.
Curiosity NOW, Curiosity’s free ad-supported streaming TV (FAST) channel, is now available on DIRECTV’s FAST platform, MyFree DIRECTV, delivering round-the-clock factual programming from history and adventure to science and technology.
This strategic partnership brings Curiosity’s globally acclaimed premium content to DIRECTV’s substantial national footprint, which includes millions of connected devices and set-top boxes across streaming and satellite services. As the pay-TV ecosystem evolves, DIRECTV continues to drive innovation in how premium content is delivered to consumers, making it an ideal partner for Curiosity’s multi-channel distribution approach.
The Curiosity-DIRECTV launch arrives as the media landscape continues to shift toward diversified monetization models. Curiosity NOW’s inclusion within the MyFree DIRECTV lineup further positions Curiosity as a leading player in the rapidly growing FAST space.
With thousands of titles, Curiosity has built a dedicated global fanbase by offering in-depth documentaries, series, and specials on topics ranging from space exploration to ancient history.
Jay Sodha, VP of Business Development and Partnerships, Curiosity
This is a pivotal moment for Curiosity as we expand our U.S. reach across FAST and SVOD in one comprehensive agreement. DIRECTV’s scale, brand strength, and evolving platform strategy makes it the perfect partner to help us deliver smart, inspiring, and entertaining content to viewers wherever they are and however they choose to watch.
