Industry Updates

'SAMENA Daily' - News

SVoD pricing in MENA varies sevenfold, reflecting divergent monetization strategies

Arab Advisors Group has released a comprehensive analytical report titled: Beyond the Stream: Competitive Dynamics of SVoD Platforms in MENA. This study dissects the evolving subscription-based video-on-demand (“SVoD”) landscape in the MENA region, analyzing how platforms differentiate through pricing, content genres, packaging strategies, and user experience. Its depth and breadth reflect Arab Advisors Group’s commitment to providing accurate, objective, and commercially relevant market intelligence. The report is a vital resource for media executives, OTT strategists, telecom operators bundling streaming services, and digital content creators looking to assess market positioning, pricing competitiveness, and innovation levers among regional and global players operating in MENA. This publication stands apart as one of the only regional reports that simultaneously analyzes global and regional SVoD services through a local lens, delivering insights into competition, differentiation, and audience targeting.

The battle for viewer attention in the MENA region is intensifying, with global and regional SVoD platforms deploying varied tactics to gain and retain subscribers. Arab Advisors Group’s newly published report offers a strategic lens into the forces shaping this dynamic landscape. Whether you're a streaming executive exploring regional expansion, a telecom operator seeking the right bundling partner, or a media investor evaluating platform strengths, the report, Beyond the Stream: Competitive Dynamics of SVoD Platforms in MENA, offers unmatched intelligence on who’s leading, who’s innovating, and where competitive disparities lie. From content genre strategies to pricing unpredictability, the findings reveal insights essential for players looking to outperform in an increasingly saturated market.

“The variety of subscription plans offered by SVoD platforms in MENA does not necessarily correspond with pricing, a revelation that challenges conventional assumptions in platform economics. We are witnessing a nuanced shift: platforms are relying more heavily on content genres as a primary lever for audience segmentation, moving beyond traditional price-based models. In this context, value is being redefined, not merely by cost, but by content relevance and overall user experience.” said Hiba Rabadi, Managing Director of Arab Advisors Group. “Our latest report offers stakeholders a clear window into these competitive dynamics and the strategic mechanisms shaping SVoD success in the region.”

What sets Arab Advisors Group apart is our deep regional expertise and focus on delivering context-rich, data-driven analysis. Unlike generic global streaming reports, this report is tailored specifically to the competitive realities of MENA; tracking not just pricing and platform availability, but the strategic intent behind subscription models, bundling approaches, user interface differentiation, and content diversification. With direct benchmarking of leading SVoD players, the report provides actionable insights that global players, regional disruptors, and telecom partners cannot afford to overlook. For those seeking a clear, strategic understanding of SVoD competition in the Arab world, Arab Advisors delivers more than data; we deliver perspective.

Beyond the Stream: Competitive Dynamics of SVoD Platforms in MENA was released in April 2025 to Arab Advisors Group’s Media Research Service subscribers and is also available for individual purchase at US$ 5,500. For more information, to request the Table of Contents, or to purchase the report, please contact Rula Jabr at rula.jabr@arabadvisors.com or call +962.6.560.7737. Further details are available at www.arabadvisors.com

Arab Advisors Group has been a reliable source of telecom, media, and technology research in the Arab World since 2001, serving over 1,000 clients both regionally and globally. To learn more or view our client list, visit https://arabadvisors.com/client-list. Arab Advisors Group has an extensive catalogue comprising of 6,100 reports.



Source: Arab Advisors Press Release

ATTENTION
Banner