ITV has launched its new quiz channel, ITV Quiz, broadcasting from 9am to 1am daily.
The channel takes the place of ITV Be and will feature a launch month of hit shows including Lingo, Tipping Point, Wheel of Fortune, Tenable, Deal or No Deal and Who Wants To Be A Millionaire.
Over 70 years quiz shows have been consistent winners for the commercial channel. One day after the channel launched in September 1955, Take Your Pick made history as the first British TV quiz to offer a cash prize. Within three years, ITV had turned quiz shows into a national obsession – airing them six nights a week. In the last year, 43 million viewers have watched a quiz show on ITV channels – which is 69% of the population. Quiz shows have amassed a colossal 185 million streams on ITVX in the last year.
ITV Quiz is now available through Freeview 28, Freely 22, YouView 28, Freesat 119, Sky Q 131, Sky Glass 125, Virgin 119 and streaming on ITVX.
Source: https://www.broadbandtvnews.com/2025/06/09/itv-launches-brand-new-channel-itv-quiz/
