du has officially set a new Guinness World Record for the "longest promotional livestream." This was accomplished in collaboration with TikTok Live MENA as part of du’s innovative campaign to rigorously test and showcase the strength of its unbreakable network. du hosted a special event where a representative from Guinness World Records presented the official certification.
The campaign centered around a single smartphone passed from one individual to another whilst maintaining an uninterrupted 48-hour livestream, free from drops, lag, or any disruptions, showcasing the unmatched reliability of du’s network. The achievement is a result of continuous investment by du since the launch of 5G technology, deploying the latest infrastructure with du 5G network achieving 99% coverage of the UAE population, expanding and enhancing this infrastructure beyond 5G as du now advancing to deliver 5G-Advanced capabilities across the UAE.
