Page 6 - SAMENA Trends - November-December 2019
P. 6
FEATURED SAMENA TRENDS
Sudatel Speaks to SAMENA Council
I can see that 5G is gaining a
momentum in the advanced
markets within the region with
a lot of promises to enable the
telecom operators to offer far
more reliable and fast internet
connectivity which will increase
the chances for us - as telecom
operators - to grow our digital
ambition and become a genuine
enabler to the digital economy.
Q. At the start of your new leadership role, how do
you view Sudatel’ s strategy to maximally capture the
value of digital and to enrich the digital customer’s
overall communication experience across your market
operations?
A. We are operating in three different markets with
wide diversity of cultural, social and economic
aspects however the evolving lifestyle toward digital
life remains one of the rare commonalities between all
of them so we must address this trend at the heart
of our corporate strategy. Capturing the value of the
digital revolution starts from what we supposed to
do as a telecom provider which is delivering reliable
and speedy connectivity in all markets to enable the
digital revolution and provide a platform to roll out
Sami Yousif Mohamed innovative digital partnerships aiming to deliver rich
CEO infotainment and smart services to our consumers
and corporate customers. This will go hand in hand
Sudatel Group with focusing on delivering digital and personalized
customer experience in which the customers will
always find themselves in a relevant context for them
with minimal physical interaction with us.
Q. In view of digital transformation trends in Africa,
how do you view the correlation between Sudan’s
overall national economic policy and the national ICT
vision?
A. Sudan is undergoing a historical political change
that affects all the nation’s sectors including ICT. We
remain very positive about this change and what it can
bring to the country in general and the ICT sector in
particular. The beauty of the moment is that we will
6 NOVEMBER 2019
