Page 55 - SAMENA Trends - May 2025
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        Bharti Airtel Expands International Roaming with Unlimited Data Bundles


        Bharti Airtel has announced plans to expand its international roam-  across 189 countries. Siddharth Sharma, Bharti Airtel’s Director of
        ing (IR) portfolio by introducing unlimited data bundles available   Marketing and CEO of its Connected Homes unit, said: “We have
                                                               dramatically simplified our IR plans to truly redefine our value prop-
                                                               osition for customers, giving them the freedom to use data and
                                                               voice generously while roaming the world.” The new offering also
                                                               includes additional benefits such as in-flight connectivity, automat-
                                                               ic activation upon landing, and 24/7 customer support. Airtel has
                                                               also introduced a new INR 4,000 recharge plan, valid for one year,
                                                               which includes 5GB of international data and 100 minutes for over-
                                                               seas use. Domestically, the plan offers 6.5GB of daily data along
                                                               with unlimited calls. The operator said the plan is designed to deliv-
                                                               er a seamless and hassle-free experience for subscribers.




        Vodafone and A1 Achieve 5G SA International Roaming Connection


        Britain’s Vodafone Group and Austria’s A1 Group have announced   championships and provide the same consistent, fast connectivity
        a  key  milestone:  a  successful  5G  Standalone  (SA)  roaming   at a company’s warehouses and factories across many markets,”
        connection between two separate operator groups.  The connection,   said Alberto Ripepi, chief network officer at Vodafone Group. The
        established  between  Vodafone Germany and  A1 Bulgaria  (a   roaming connection was enabled through a 5G  SA architecture
        member of A1 Telekom Austria Group), enabled a mobile subscriber   leveraging  Ericsson’s  dual-mode  5G  Core  and  Security Edge
        from A1 Bulgaria to roam on Vodafone Germany’s 5G SA network   Protection  Proxy (SEPP) platforms, deployed by both Vodafone
        using  a standard device. The  roaming session  was powered by   and A1. Ericsson’s Security Edge Protection Proxy (SEPP) — part of
        commercially available 5G core network software compliant with   its Cloud Signaling portfolio — was installed at Vodafone Germany
        the latest 3GPP standards. In addition to data connectivity, the test   and provides advanced integrated security capabilities to protect
        successfully demonstrated advanced voice capabilities, including   subscriber and network data during cross-border usage, in line with
        immersive  surround  sound  expected  to  be  supported  by  next-  GSMA recommendations. A SEPP acts as the security gateway on
        generation  smartphones.  Unlike  Non-Standalone  (NSA)  5G,  5G   interconnections between home network and visited networks. It
        SA does not depend on an LTE EPC to operate. Rather, it pairs 5G   provides application layer, end-to-end authentication, integrity and
        radios with a cloud-native 5G core network. The 5G core itself is   confidentiality  protection  via  signatures  and  encryption,  critical
        designed as a Service-Based Architecture (SBA) which virtualizes   management mechanisms for setting cryptographic keys, as well
        network  functions  altogether,  providing  the  full  range  of 5G   as  enables  message  filtering  and  policing,  topology  hiding  and
        features and capabilities. “Ultimately, 5G SA roaming will enhance   validation of JSON objects.
        the  customer experience  at  international  events  like  football




        2degrees Fined for False Roaming Claim


        New Zealand operator 2degrees admitted its marketing material   businesses  need  to  consider  the  overall  impression  of headline
        made  misleading  claims  that  roaming  in  Australia  was  free,   claims, adding key information about claims they’re making needs
        acknowledging a campaign created the impression customers on   to be easy to find and not buried in the fine print. The campaign ran
        business  plans  could  roam  year-round at  no extra cost.  The   between  2020  and 2023.  The  operator updated  its  promotional
        Auckland District Court fined the operator AUD325,000 ($186,469),   material and removed the 90-day limit on free business roaming. It
        which had pleaded guilty to five breaches of the Fair-Trading Act.   also refunded current and former customers charged for business
        The Commerce Commission highlighted in a statement affected   roaming  in  Australia  in  excess  of  90  days.  The  Commerce
        customers were in fact charged for roaming in Australia after only   Commission  filed  eight  charges  nearly  a  year  ago  against  the
        90  days. Commission  deputy  chair  Anne  Callinan  insisted   operator for false claims made in marketing campaigns.

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