Page 46 - SAMENA Trends - May 2025

ARTICLE SAMENA TRENDS

themselves, for their relationships, and for tion but an inevitability, Operators on their since advancements in 5G/5G-A, FWA, IoT
remaining focused on living consciously networks – and we all in our lives – need continue to create new seamless, digital
and meaningfully. to embrace it as a means to enhance our capabilities for the both the service provider
operational and societal value-proposition; and the consumer.
Our destination as industry one that is built on simplicity, human-cen- Conclusions
tricity, human authenticity, sustainability,
should be AI-powered, tolerance, and on a combination of both AI Digital economy, without combining the
humanized transforma- and human intelligence. powerful forces of human intelligence
and artificial intelligence to preserve
tion, guided by human For Operators, one of the key areas to humanness, can give way to multiple
intelligence, done intelli- immediately put AI to work is to help shadow economies, including the ransom

gently. customers in navigating plans, resolving economy. Instead of allowing digital
issues, or even accessing services that
economy to become a composite of both
can be unnecessarily complex. By adding inhumane ecosystems and exploitative
In fact, this is a very similar to how many intelligence to their networks, Operators business models, the aim of the ICT
Telecom Operators are making the con- should prioritize helping their human leadership should be to create a digital
scious choice to become technology customers be humans and enable their economy that is built on responsible
groups; entities that no longer just own business customers to be human-centric. monetization, digital goods, tolerance,
connectivity infrastructure, but are trans- Operators should not be thinking about the productivity, cooperation, innovation, and
forming their investment portfolios and revenues, per se, but about the value they sustainable development. Our destination
are proactive, experienced, and resourceful can continually create – whether through as industry should be AI-powered,
enough to provide new platforms, services, strategies, new services and applications, humanized transformation, guided by
and digital experiences across industries. including “SuperApps”, or both. In the human intelligence, done intelligently.
The new, conscious shift to seeking value telco days, minutes and megabytes were
and creating value is the new normal, with the norm. In the techco days, the norm While it may sound overly forward-thinking
both humans and businesses increasingly should be experience, empowerment, and at a glance, advocating a redefined purpose
pursuing positioning, impact, legacy, and reclaiming humanness. for (and on behalf of) Operators – one that
sustainability. is centered not just on being providers of
Telecom Operators are a custodian connectivity, but also as partners in
AI for Reclaiming Humanness of digital well-being and not just mere protecting humanness –could support the
By using AI as a pillar that supports human providers of connectivity. Where, transformation of both strategy and the
empowerment, and the future infrastructure historically, they may have lacked in terms revenue models for Operators. In practical
on which human authenticity should thrive, of establishing emotional connections with terms, advocating such a purpose requires
Operators can make strong gains in truly their customers, Operators can now make both a voice of conviction—such as from a
manifesting meaningful connectivity. the conscious – and AI-powered – choice trusted industry representative body — and
of changing the approach and re-branding enablement from Regulators and Tech
AI’s job is to not only to enhance some themselves as the protector and guarantor Providers. Operators themselves should be
efficiencies, but to help create long-term of their customers’ right and need to thinking humanness, human authenticity,
freedom and space for humans to achieve stay human. Opportunities abound in integrity, and serendipity to drive their re-
more – whether at the core of the network personalized identity management, mental branded, much-needed transformation.
or at the edge, i.e., customer-end. Because wellness and overall health management,
implementation of AI is no longer just an op- and smart home management solutions,

46 MAY 2025