Page 19 - SAMENA Trends - May 2025

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will play a vital role in enabling growth while Privacy: The Cornerstone of Responsible initiatives in the future. The 2024 Cisco AI
effectively addressing crucial privacy and AI in the GenAI Era Readiness Index emphasizes this trend,
security concerns.” As familiarity with AI increases—63% revealing that IT budget allocations are
Building Trust Through Compliance: The of respondents are now very familiar anticipated to nearly double in the coming
Business Advantage of Privacy Laws with Generative AI (GenAI)—concerns year as companies work to safely deploy AI
Privacy legislation remains a cornerstone remain steady year-over-year. Despite technology. Cisco will continue to monitor
of customer trust, with 86% of many organizations reporting significant this shift in future research, recognizing
respondents noting a positive impact business gains from GenAI, data privacy that both privacy and AI governance play
on their organizations, up from 80% is still a major risk. Notably, 64% of a combined role in establishing safe and
last year. Despite the costs associated respondents worry about inadvertently reliable AI systems.
with compliance, a resounding 96% of sharing sensitive information publicly or AI and Privacy: Catalysts for Business
organizations report that the returns with competitors, yet nearly half admit to Growth and Customer Loyalty
significantly outweigh the investments. inputting personal employee or non-public Cisco's annual study highlights the need for
This sentiment is echoed by the increasing data into GenAI tools. This gap highlights organizations to balance local data storage,
consumer awareness and confidence the need for tools like Cisco’s AI Defense global expertise, and privacy in an AI-driven
in privacy laws mentioned in the 2024 which safeguard against the misuse world. It emphasizes the need to view
Cisco Consumer Privacy Survey, where of AI tools and data leakage. In turn, data governance as an essential strategic
most global consumers (53%) said they there is an increased focus on investing investment for aligning AI strategies with
are aware of their country's privacy laws. in AI governance processes among privacy, ensuring sustainable growth and
Among those aware, 81% feel confident in respondents, where an overwhelming 99% consumer trust.
their ability to protect their data, compared of respondents anticipate reallocating
to just 44% of those unaware of such laws. resources from privacy budgets to AI

Eutelsat Expands Airborne Internet with
Operational LEO Service for Aircraft

Eutelsat has officially launched its OneWeb- aviation sector through partnerships with Eutelsat is working with Gogo to bring LEO
powered low Earth orbit (LEO) connectivity Intelsat, Hughes, and Panasonic Avionics. connectivity to the Embraer Phenom 300.
services for both commercial and private Air Canada has become the first airline Aircraft manufacturer Textron will roll out
aircraft, with over 100 certified antennas to implement the dual GEO/LEO solution, installations across its Cessna Citation
now installed and the first aircraft already delivered via Intelsat, while other prominent Longitude, Latitude, and Ascend jets,
flying with active LEO internet connections. carriers have started equipping their fleets and Airbus Corporate Jets will integrate
In addition to its longstanding geostationary and introducing commercial flights with the solution across all its ACJ models.
(GEO) satellite offerings, Eutelsat is multi-orbit internet services onboard. The combined order book for Eutelsat's
delivering a hybrid multi-orbit model to the Within the business aviation sector, commercial and business aviation services
now includes more than 1,000 aircraft
slated for installation. "Eutelsat's LEO
aviation services, powered by the OneWeb
constellation, provide high speed, low
latency, and premium performance to
meet the evolving connectivity needs of
airlines and business jets globally," said
Cyril Dujardin, President of the Connectivity
Business Unit at Eutelsat. "With a robust
backlog and expanding reach across both
commercial and business aviation, we are
confident in the long-term growth of our
aviation services. We believe that a fully
integrated IFC ecosystem will transform
in-flight connectivity, providing airlines with
flexible, responsible, and scalable solutions
that enhance the passenger experience and
support the future of air travel worldwide."

19 MAY 2025