Page 50 - SAMENA Trends - March-April 2025
P. 50

WHOLESALE UPDATES  SAMENA TRENDS


                                              WHOLESALE NEWS




        5G Roaming Spend to Overtake 4G by 2028


        Juniper  Research  predicts  that  2028  will   This inefficiency, according to Juniper Re-  alone  technologies,  we believe  that  the
        mark the first year where 5G roaming spend   search, leads  to “roaming revenue leak-  increased roaming revenue achieved from
        overtakes that of 4G subscribers. 5G sub-  age”. Juniper  suggests  that  this  leakage   better  identification  of  connections  will
        scribers are projected to spend $10.8 billion   – primarily caused by inaccuracies in roam-  outweigh this investment. “In turn, we urge
        on roaming globally by 2028, a significant   ing  settlements  and  fraudulent  activities   operators to implement 5G standalone net-
        increase from the $4.2 billion expected this   –  is  expected  to  be  significantly  reduced   work cores  to maximize  roaming  revenue
        year. Despite the initial launch of commer-  with the implementation of 5G standalone   as competing technologies – such as travel
        cial  5G  networks  back  in  2019,  Juniper   roaming agreements.  These  next-genera-  eSIMs – become more popular with mobile
        Research believes it will take a full decade   tion standalone networks utilize advanced   subscribers.” Juniper’s research highlights
        for mobile operators to generate more an-  cores  that  enable  more  efficient  roaming   the growing importance of 5G roaming and
        nual revenue from 5G roaming connections   technologies, such as SEPP (Security Edge   the need for operators to adopt advanced
        compared  to their  4G  counterparts.  Juni-  Protection Proxy). Georgia Allen, the author   network technologies to capitalize on this
        per  points  towards  complex 5G  network   of the research, commented: “Despite the   expanding market.
        architectures and the need for more com-  high  investment  associated  with  stand-
        prehensive roaming agreements as factors
        contributing to the slower-than-anticipated
        deployment  of 5G  roaming, consequently
        limiting  the  growth  of 5G  roaming  expen-
        diture. One of the key challenges highlight-
        ed  in  the  report  is  the  struggle  operators
        face in efficiently identifying and managing
        roaming  connections  on  their  networks.




        Zong 4G Partners with Mobily to Launch Unbeatable IDD Roaming Offers


        Zong  4G,  in  a  strategic  move  aimed  at   postpaid  customers, offering  both  weekly   friends back home while travelling abroad.
        enhancing  international  connectivity, has   and  monthly  options.  Recognizing  Saudi   “Saudi Arabia is one of the top tourist and
        launched  a   series  of  unbeatable  Arabia as a prime destination for Pakistani   business  destinations  for millions  of
        International  Direct  Dial  (IDD)  roaming   tourists  and  business  travelers, Zong 4G   Pakistanis.  Helping  them  always  stay
        offers in partnership with Mobily, a leading   has  prioritized  the  need  for  seamless   connected with their loved ones in Pakistan
        telecom company in  Saudi Arabia.  These   communication.  The  company’s  focus   as  they travel  abroad is  Zong 4G’s  top
        new packages are designed to cater to the   remains  on ensuring that  customers can   priority. The needs of our customers are of
        diverse  needs  of Zong  4G’s  prepaid  and   stay connected with  their  families  and   utmost  importance  to  us  and  we  will
                                                                                 continue  enhancing  our roaming  portfolio
                                                                                 through more innovative products and
                                                                                 services for our customers,” stated Zong’s
                                                                                 official   spokesperson.   Zong   4G’s
                                                                                 commitment    to  providing  reliable
                                                                                 international  roaming  services  has
                                                                                 consistently enabled Pakistani travelers to
                                                                                 maintain  strong  connections  with  their
                                                                                 networks.  Backed  by  China  Mobile,  Zong
                                                                                 4G  is  actively  expanding  its  international
                                                                                 dialing  and  roaming  services  to a  wider
                                                                                 range  of countries, further  enhancing  its
                                                                                 global  reach  and  customer satisfaction.
                                                                                 The  partnership  with  Mobily  is  a  strong
                                                                                 step in that direction.


                                                                                                  50  MARCH-APRIL 2025
   45   46   47   48   49   50   51   52   53   54   55