Page 45 - SAMENA Trends - June-July 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Huawei Showcases 5G-A Development and Value

of Scenario-Based AI

During MWC Shanghai 2025, Huawei showcased new develop-
ments in 5G Advanced (5G-A) experience monetization and sce-
nario-based services powered by AI agents. The company's exhi-
bition at this year's event was titled "Accelerating the Intelligent
World" as it intended to meet with global carriers, industry partners,
and opinion leaders to discuss new paths for carrier development
that focus on creating value using AI.
Huawei's showcase focused on their latest innovations in three
areas:
Services: Huawei announced the success of a number of 5G-A ex-
perience monetization and scenario-based AI application (AI-to-X)
projects it has carried out in collaboration with China's three major
carriers.
Infrastructure: Huawei hosted presentations by their carrier part-
ners on their recent experience in building AI-centric networks,
and discussed how to create AI computing hubs that can enable global pioneer in 5G-A, with 5G-A already available in over 300 of
business success with AI. The company also launched a new com- its cities. Carriers now offer 5G-A mobile plans in more than 30 Chi-
prehensive AI Ultra-Broadband (AI UBB) solution that covers all nese provinces and the country currently has over 10 million 5G-A
network layers from home broadband to transport networks. The users. Carriers in China, the Middle East, and other regions are also
solution will come with end-to-end built-in computing power and exploring the new value framework for experience monetization
comprehensive performance enhancements aimed at accelerat- by introducing premium upgrade initiatives. 5G-A offers users ul-
ing network evolution towards higher-level autonomy, which will, tra-fast networks and fuels intelligent transformation in multiple
in turn, improve AI application experience and enable business sectors, including smart living, transportation, and manufactur-
growth. Operations: Huawei and China's three major carriers jointly ing. The communications industry is facing significant disruption
shared their latest best practices and achievements in intelligent thanks to AI-driven innovation. The success of new experience
wireless network operations and intelligent home broadband oper- monetization models also indicates the industry will soon enter a
ations, as well as AI computing services for training and inference. new era of growth. These changes are expected to reshape the
These practices help carriers build, maintain, and utilize computing way people interact with each other, with organizations, and with
power. Commercial 5G-A adoption is expected to accelerate in a society. Carriers are uniquely positioned to embrace this surge
number of regions in 2025, including the Middle East, China, and in AI and explore new AI applications because of their inherent
Asia-Pacific. Carriers in these regions are actively exploring expe- strengths in cloud, network, intelligence, and computing. They are
rience monetization models. Eric Xu, Huawei's Deputy Chairman using AI to transform their services, infrastructure, and operations,
and Rotating Chairman, gave a keynote on pathways for driving which is unlocking new drivers for business growth. Many carriers
growth in the telecoms industry. Xu began his speech by sharing are rebranding themselves as providers of personalized, integrat-
observations about the current status of the telecoms industry: ed, and high-quality AI agents that are accessible to consumers
"After nearly four decades of rapid growth, the industry has entered anytime and anywhere. Within the smart home market, they are
a period of steady development, while facing some challenges to upgrading existing services by enabling coordination between
new growth." He proceeded to expand on four potential pathways various smart devices to enhance smart home companionship.
to growth: Carriers are also moving into the in-vehicle services market by inte-
• Ramping up for changes in user needs and meeting new de- grating AI agents with vehicle-to-everything (V2X) technologies to
mands with high growth potential create smart, mobile third spaces that deliver new experiences for
• Boosting HD video supply and consumption through coordinat- monetization. For businesses, they are upgrading their capabilities
ed efforts across the ecosystem by enhancing computing-network services and model-based ser-
• Bringing 5G to every car for new growth in intelligent connected vices that will deeply empower production and operations. MWC
vehicles Shanghai 2025 took place from June 18 to June 20 in Shanghai,
• Bringing FTTR to micro and small businesses to make the most China. During the event, Huawei showcased its latest products and
of opportunities in AI solutions in Hall N1 of the Shanghai New International Expo Center
"Of course, every carrier is different," concluded Xu. "Their markets (SNIEC). The commercial adoption of 5G-Advanced is accelerating
are different, their business environment is different – and so is in 2025. Huawei collaborates with global carriers, industry experts,
their competitive landscape. So the pathways to growth are differ- and opinion leaders to explore how innovations in AI can be used
ent too. We're ready and willing to work together, helping carriers to reshape telecom services, infrastructure, and operations to gen-
explore opportunities unique to them and carve out the right path- erate new revenue sources and accelerate the transition towards
ways to long-term, sustainable growth." China has emerged as a an intelligent world.

45 JUNE-JULY 2025