Page 16 - SAMENA ELITE - October-December2025

ARTICLE
16 OCT-DEC 2025

Middle East FWA Market Size (2025-30) with the operator targeting an increase in broadband
market share to 40% by 2027. This ambitious goal is
supported by continued network investments, the
introduction of specialized consumer and enterprise
products and next-generation technologies like 5G-A.
The operator’s hybrid approach, combining fiber and
FWA solutions, mirrors successful strategies employed by
global leaders and demonstrates du’s understanding of
diverse customer needs and market dynamics.

Zain KSA: 5G FWA at the Centre of its 5G
Business Strategy

Source: Mordor Intelligence
In the UAE, both operators (Etisalat UAE by e& and du)
have made 5G and FWA a key component of their
home-broadband strategy. For example, du reported
that its FWA segment recorded an 18% year-on-year
increase in 2024 and that 70 % of its mobile & FWA traffic
now runs over its 5G infrastructure. That demonstrates
how consumer broadband via FWA is starting to move
meaningfully onto 5G networks.
du’s FWA strategy extends beyond current achievements,
Source: GSMA

KSA: Broadband Experience on Wireline vs FWA (March 2025)

Source: OpenSignal
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