Sicap, a provider of mobile network software solutions, announced that its 'TargetMe' customer interaction software has been deployed by Tunisie Telecom to improve direct marketing communication. The cloud-based platform enables mobile operators to perform contextual customer profiling in real-time and target marketing campaigns more effectively. In particular, Tunisie Telecom has used 'TargetMe' to promote take-up of its LTE services among 3G customers already using an LTE-enabled handset.
Source: https://www.telecompaper.com/news/tunisie-telecom-adopts-sicaps-customer-interaction-tool--1193609