Press Release

Press Release

Ufone wins best advertising campaign of the year award

Islamabad - May 29, 2011: Ufone, the leader in innovation and the best telecom brand in Pakistan (Source: AC Nielsen Study Top Brand report 25th April 2011) was bestowed the best advertising campaign award 2010-2011 by the Pakistan Advertising Society (PAS).

The PAS was formed to promote the value of advertising and to ensure that the recipients realize the importance advertising has in economic development and to spread how imperative it is for the consumer to have options to choose from. The society’s existence strives for excellence in advertising.

Over the last few years advertisers have taken a number of steps in order to stand out in the hope that consumers will choose their brands over those being offered by competition, but one brand that has stood out no matter what industry is ‘Ufone’. Ufone has given humor as a platform a whole new meaning, the unique yet highly amusing advertising with concepts never before seen have taken over the hearts of the nation.

It is due to the element of excitement and humor that today Ufone’s ads are loved by all no matter where they reside around the country. Most importantly a number of these adverts are true to life hence viewers can relate to instances in their own lives. The team of actors/comedians in their advertising has become household names which has played an important role in the likeability towards the brand itself.

Mr. Akbar Khan Chief Marketing Officer Ufone said that this is indeed a milestone for Ufone. Pakistan is a country with a growing and diverse advertising sector and we get to experience a number of challenging and unique advertising practices on a daily basis. The team at Ufone strives to be the best at what we do and this award is recognition of our hard work. Ufone always has and always will bring a smile to the people of Pakistan.

About Ufone: Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 26 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.