During GITEX GLOBAL 2025, the SAMENA Council and Huawei co-hosted the Global FWA Evolution Roundtable and the 5th ELITE FWA Club Gathering.
During GITEX GLOBAL 2025, the SAMENA Council and Huawei co-hosted the Global FWA Evolution Roundtable and the 5th ELITE FWA Club Gathering. Previously, SAMENA emphasized that “FWA is no longer limited to providing basic broadband. Rather, it is a driver of intelligent, high-performance networks that offer faster speeds, greater reliability, and broader coverage and intelligence, enabling operators to meet the increasing demands of consumers, businesses, and governments.” This roundtable, themed "Innovating the Future of FWA Through 5G-A and AI," served as an in-depth practical exploration of these directions, and brought together representatives from more than 20 global operators and regulatory agencies to discuss practices and opportunities. At the event, Lu Weidong, Vice President of Huawei's Wireless 5G & LTE TDD Product Line, delivered a keynote speech titled "FWA 3.0: A New Era of All-Domain Home Broadband with Intelligence." During this speech, he unveiled the core architecture and value of the FWA 3.0 solution, analyzed the evolution of home connections, and highlighted the challenges and opportunities for FWA services. Huawei's FWA 3.0 solution emphasizes device-pipe synergy and introduces "FWA Wise" (intelligent experience) and "FWA Wide" (broad coverage)—designs that align seamlessly with SAMENA's core directions in its FWA innovation framework, such as "unleashing FWA potential through 5G-A and AI" and "digital inclusion," effectively addressing operators' pain points regarding coverage boundaries and user retention.
- FWA Wise: AI is deeply integrated throughout the "terminal-network-service" process to enhance the experience value. Specifically, the terminal side deploys an AI O&M engine for automatic fault diagnosis and remote rectification, reducing O&M costs. On the network side, dynamic QoS scheduling assigns dedicated channels to HD video and cloud gaming. The service side then interworks with the smart home ecosystem to deliver integrated connection and application services, transforming home broadband from a simple pipe into an intelligent service carrier.
- FWA Wide: The innovative "super CPE + 5G SA networking" combination achieves contiguous ultra-long-distance coverage, enabling it to serve a greater number of remote households than traditional methods. Additionally, multi-frequency-coordinated elastic networks dynamically expand capacity in densely populated areas, addressing peak-hour congestion issues and guaranteeing stable, high-speed connections for every household.
- From Traffic Monetization to Intelligent Customization
During the roundtable, attendees discussed the ways in which FWA 3.0 can expand business opportunities, and identified monetization paths for operators. Above all, the focus was on unlocking potential in existing markets and exploring new ones. Beyond technological upgrades, the roundtable closely aligned with SAMENA's insight “FWA represents more than just a technology; it’s a key enabler of digital transformation, opening new avenues for innovation and growth.” Huawei's FWA 3.0 introduces three business model innovations, providing actionable monetization paths to help operators overcome growth challenges:
New frequency bands and tariff plans for a new monetization model
Elastic networks, leveraging advanced spectrum allocation and multi-frequency coordination, offer VIP users an experience twice as good as that of common users. Additionally, QoS-based and other assurance mechanisms are employed to tailor VIP user experience. - Service innovation unlocking new opportunities
Huawei's brand-new end-to-end FWA solution, launched at MWC Barcelona 2025, has been successfully deployed in several regions. This solution uses AI to help operators accelerate FWA user growth and enhance end-to-end user services. - Ecosystem and solution innovation usher in the future of intelligent business
Regulators, operators, and ecosystem partners have formed an alliance to break the closed loop from technology to scenarios and ultimately to business. Additionally, FWA is deeply integrated with AI and URLLC, supporting AI-powered solutions that help operators accelerate user growth and enhance service quality.
Driven by Two Engines, FWA 3.0 Boosts the Smart Home Ecosystem
Lu Weidong concluded the meeting by further clarifying the industry positioning of FWA: "5G-A and AI are the two engines driving FWA's business success. 5G-A ensures wide and fast connections, while AI ensures tailored experiences and business effectiveness. Through these technologies, FWA can help operators rapidly achieve a closed loop, from user growth and experience improvement, all the way to increased revenue. Additionally, FWA contributes to the smart home broadband domain in two key ways: First, it promotes the large-scale deployment of AI applications in home scenarios, making smart homes a reality. Second, it supports new scenarios, like remote office and home healthcare, with high-reliability connections, thus fully unlocking the potential value of networks." With the release and implementation of the FWA 3.0 solution, Huawei will continue to collaborate with SAMENA and global industry partners to practice the industry consensus of "5G-A and AI as dual driving engines" through technological implementation and jointly fulfill the industry vision of "digital inclusion and ecosystem prosperity" — enabling more households to enjoy "smarter, more convenient, and more valuable" connectivity services, helping operators find new growth curves, driving the FWA industry in the Middle East, Central Asia and even globally toward a new stage of high-quality development, and injecting sustained momentum into the "last mile" of the global digital economy.