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CMO Working Group

Mr. ANDREW HANNA
Chairman
Chief Commercial Officer - Viva Kuwait
 
CMO Working Group
Charter
Revision: 25 February 2012
 

Background


The CMO Working Group (“the CMO”) is one of several working groups comprising members of SAMENA Council, a tri-regional, non-profit telecommunications association that unites the community of South Asian, Middle Eastern, and North African telecoms operators, manufacturers, regulatory authorities, and academics. SAMENA Council aims to promote collaboration and knowledge-sharing in the Samena region that spans over 25 countries, including Afghanistan, Algeria, Bahrain, Bangladesh, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nepal, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Sri Lanka, Sudan, Syria, Tunisia, Turkey, United Arab Emirates and Yemen.

Group Purpose


The CMO should produce and influence regional perspectives on breakthrough trends from the telecommunications (“telco”) marketing arena. In order to achieve that mission, the CMO should:

  1. Tap into its members diverse experiences to reinterpret the impact of global marketing trends within the MENA region
  2. Generate unique perspectives on how to shape the marketing capabilities of regional telcos
  3. Influence regulatory agenda to ensure a successful environment for new and innovative value creation

Group Membership

The CMO should be formed by high-caliber telco executives that complement each other’s viewpoints on marketing-centered issues. To that end, the CMO should comprise:

  1. CMOs or equivalent commercial business unit leaders from operators in the SAMENA region
  2. Strategic suppliers
  3. Strategy consultants
  4. Regulatory agencies’ staff
  5. An executive board

Group Dynamics

Group meetings should take place quarterly and must provide a forum to maximize opportunities for cross-fertilization and exchange of ideas. To support the creation of such environment, CMO meetings will take the following structure: 

  1. Key Note Speech
    1. Senior Figures from global marketing institutions
    2. Sharing provocative viewpoints
    3. Pointing out threats and opportunities ahead
    4. Indicating specific MENA region challenges
  2. Master Class (in addition to or in lieu of the key note speech)
    1. Experts, consultants or industry practitioners
    2. Presenting a fresh perspective on how to tackle the topic in question
    3. Highlighting regulatory / environmental elements to be managed
  3. Panel
    1. Open discussion among working group members
    2. Assessing both the challenges and solutions presented
    3. Seeking to identify new, region-specific points that may have been overlooked
  4. Conclusions and Closure
    1. Final remarks
    2. Definition of next steps (production of position paper or pursuit of meetings with regulatory institutions)

Topics

Each CMO meeting should revolve around a single core topic with potential to disrupt the marketing landscape of regional telcos. Alternative topics include:

  1. Smart Businesses
    1. Tapping the power of big data
    2. Kicking-off retention at the moment of acquisition
    3. Empowering the financially-driven CMO
  2. Market Trends
    1. Multi-branded strategies for guerrilla marketing
    2. Digital DNA: Social Media as a true source of equity
    3. The future of MOU in an LTE environment
    4. What best practices can be really spotted out there?
  3. Customer Behaviours
    1. Carriers as lifestyle providers
    2. Stealth marketing: are customers ready for it?
    3. The irrational customer: dealing with unexpected choices
    4. How to deal with privacy and still leverage data?
  4. Innovating for ROI
    1. Handset subsidies in the smartphone era
    2. Fighting down to the last cent: grasping every opportunity to increase top line
    3. Reverse innovating to unlock hidden value
    4. Price wars: how to innovate out of them?
  5. Value Ecosystem
    1. Business transformation: the new marketing chain of activities
    2. OTT Players: threat or opportunity?
    3. Regional content: how to produce and monetize it?
    4. Is M-Finance here to stay?

Group Outputs

For the CMO to succeed, its meetings should lead to industry-wide position papers and viewpoints, typically producing

  • Shared perspectives
  • Points still looking for consensus
  • Calls for action
  • Visions going forward

Content Working Group

Mr. Osman Sultan
Chairman
Chief Executive Officer,
Du, UAE

Background
The purpose of the Content Working Group is to take a leadership role in developing and shaping the emerging content environment in relation to the communications industry in the SAMENA region in the interests of its membership.
The Working Group seeks to represent the best interests of its membership and its actions shall always promote the growth of the communications industry and SAMENA Council’s membership.

Chairmanship / Members

Chairman:  Mr. Osman Sultan – DU, UAE       

Members:

Mr. Ahmed Bin Ali - Etisalat
Mr. Bocar Ba - SAMENA
Mr. Jayant Bhargava - Strategy &
Mr. Jorg Zeddies - Arthur D Little
Mr. Kerdi T.Altemiyat - STC
Mr. Khalifa Al Forah - Etisalat
Mr. Mohamed Zulaikh - Batelco
Ms. Muna Al Hashemi - Batelco
Mr. Nasser Al Qarni - STC
Mr. Noaf Ereiqat - Du
Mr. Nour Atassi - Syniverse
Mr. Osman Sultan -            Du
Mr. Saleem Mobhani - Du
Mr. Sohail Qadir - Omantel
Mr. Yasir Manzoor – PTCL
Mr. Zhihui Liang - Huawei


Mandate

  1. Promote the development and dissemination of knowledge and information about content issues relating to communications in the SAMENA region.
  2. Assume a leadership role in developing and shaping the emerging content environment for the communications industry in the SAMENA region in the interests of its membership.
  3. Liaise regularly with Content Providers and Aggregators, Regulators, Developers, Consultants, and other content stakeholders in the promotion of new and emerging content applications and providers throughout the SAMENA region to keep them apprised of SAMENA Council's activities and concerns.
  4. Represent the best interests of its membership and its actions promote the growth of the communications industry and SAMENA Council's membership.
  5. Determine, develop and promote the formation of best international practices with respect to the regulation of telecommunications content in the SAMENA region.
  6. Encourage members concerned with content issues to become active members of the Working Group and contribute ideas, knowledge, opinions and experiences to enhance the work of the Working Group.

Scope & Deliverables


New Sustainable Internet Business Model

 

Description

Recent trends illustrate that Internet traffic has experienced significant growth, which is expected to continue in the foreseeable future. However, it is questionable if the current Internet business model is sustainable, given the fast-paced growth in video and data traffic. The increasing popularity of bandwidth-hungry OTT applications has led to a drastic increase in traffic on both fixed and mobile networks.
The Content working group explored possible future models that can help address operators’ need to mitigate these issues.

Related to
Council’s Objective

Promote cooperation between telecom operators and other industry stakeholders to enhance industry efficiency and enhance value creation.

 

Action Items

 

Deliverable

 

Methodology

 

Required Resources

 

Timeline

  1. Position Statement

Follow the SAMENA Council document submission workflow

Content Working Group + SAMENA Council as facilitator

6 weeks

Digitization

 

Description

SAMENA Council has conducted an ICT Study using a holistic framework, which included 23 indicators along the environment, readiness and usage dimensions of national ICT Policy Plan over 10 countries in the SAMENA Region.
In addition to the SAMENA Council ICT Study, it is also important for the Regulatory Working Group to discuss in much more depth the impact of policy and regulatory frameworks on the developing the operators digitization agenda

Related to
Council’s Objective

Promote the development and adoption of national and sector-specific digitization policies that create new growth opportunities for telecom operators and ICT industry stakeholders while accelerating socio-economic development in the region

 

Action Items

 

Deliverable

 

Methodology

 

Required Resources

 

Timeline

  1. White Paper

Follow the SAMENA Council document submission workflow

Digitization Taskforce
5 Working Group members + SAMENA Council as facilitator

     6 weeks

Regulatory Working Group

Dr. Ibrahim Harb
Chairman
Chief Legal, Regulatory
and Sourcing Officer,
Orange, Jordan

Background

The purpose of the Regulatory Working Group is to take a leadership role in developing and shaping the emerging regulatory environment for the telecommunications industry in the SAMENA region in the interests of its membership. The Working Group seeks to represent the best interests of its membership and its actions shall always promote the growth of the communications industry and SAMENA Council’s membership.

Members

  • Mr. Abdulaziz A. Al Mohaimeed - STC
  • Mr. Abdul Hadi Almal - Etisalat
  • Mr. Adel Amositeer - STC
  • Mr. Ali Barakat - Viva Bahrain
  • Mr. Ali Mohammed Al Garni - STC
  • Mr. Ahmed Al Riyami - Omantel
  • Mr. Ayham Abu Assi - STC
  • Mr. Beyhan Aygun - Turk Telekom
  • Mr. Bahjat El-Darwiche - Strategy &
  • Mr. Ceyda Bursali - AVEA
  • Mr. Eamon Holley - DLP Piper Middle East LLP
  • Mr. Hande Bayrak - AVEA
  • Mr. Ibrahim Harb - Orange - Jordan
  • Mr. Issam Al Asousi - Viva Kuwait
  • Mr. Ijaz Muhammad - Du
  • Mr. Izhar Ahmad - SAMENA Council
  • Mr. Jad Kahwaji - Alfa Mobile
  • Mr. Javaid Akhtar Malik - SAMENA Council
  • Mr. Jim Maxwell - Ooredoo
  • Mr. Jonathan Fiske - Etisalat
  • Mr. Khaled Koubaa - Google
  • Mr. Khaled Madyan - Mobinil
  • Mr. LiLuyang ( Alan ) - Huawei
  • Mr. Majed AlGhurabi - Mobily
  • Mr. Dr. Mustafa AYKUT - SAMENA Council
  • Mr. Noel Kirkaldy - Nokia Solutions and Networks
  • Mr. Peter Elliott - DLP Piper Middle East LLP
  • Mr. Pastora Valero - CISCO
  • Mr. Rashid Al Ahmedi - Du
  • Mr. Rayyan Al Hashmi - Etisalat
  • Mr. Samer Fares - Ooredoo
  • Mr. Saleem Abdullatiff - Omantel
  • Mr. Serkan Cakir - Turk Telekom
  • Mr. Zyad Mohammad Al Khwaiter - STC

Mandate

  1. Promote the development and dissemination of knowledge and information about the regulation of telecommunications in the SAMENA region

  2. Play a leadership role in developing and shaping the emerging regulatory environment for the telecommunications industry in the SAMENA region in the interests of its membership.

  3. Liaise regularly with ministries, policy-makers, regulators and other governmental stakeholders in the regulation of telecommunications throughout the SAMENA region to keep them apprised of SAMENA Council’s activities and concerns.

  4. Liaise regularly with the International Telecommunications Union and other inter-governmental organizations concerned with the regulation of telecommunications to keep them appraised of SAMENA Council’s activities and concerns.

  5. Represent the best interests of its membership and its actions promote the growth of the telecommunications industry and SAMENA Council’s membership.

  6. Determine, develop and promote the formation of best international practices with respect to the regulation of telecommunications in the SAMENA region.

  7. Encourage members concerned with regulatory affairs to become active members of the Working Group and contribute ideas, knowledge, opinions and experiences to enhance the work of the Working Group.

Scope & Deliverables

Internet Governance

Description

The term Internet Governance is defined to be “The development and application by governments, the private sector and civil society, in their respective roles, of shared principles, norms, rules, decision-making procedures, and programs that shape the evolution and use of the Internet".

With the crucial played by the Internet in shaping the operators’ business model today, it becomes mandatory for the Regulatory Working Group to evaluate and promote the operators’ voice on this debate on a regional and international level.

Related to
Council’s Objective

To promote the progress of telecom sector governance and regulation in the region to support the evolving scope, dynamics, and needs of the telecommunications industry, and enable its growth and sustainability


Deliverable

Methodology

Required Resources

Timeline

1 - Position Statement

Follow the SAMENA Council document submission workflow

Regulatory Working Group + SAMENA Council as facilitator

4 weeks

2 - AIGF Workshop

Submit the workshop proposal to the AMAG on due date

4 Speakers (Working Group members) + SAMENA Council as moderator

AIGF 2013- ToD

3 - IGF Workshop

Submit the workshop proposal to the Global IGF Secretariat on due date

4 Speakers (Working Group members) + SAMENA Council as moderator

IGF 2013 - ToD

Spectrum Harmonization - Taskforce

Description

Digital Switch over and LTE deployment are considered crucial topics that capture the interest of the SAMENA Council operators, technology providers and vendors. There are some concerns in the SAMENA region when it comes to spectrum management and harmonization. 

The Regulatory Working Group will focus on achieving consensus amongst its members in a way that will affect the policy and regulatory spectrum allocation strategies for LTE as well as the implementation of the Digital Switch Over in the SAMENA Region.

Related to
Council’s Objective

To facilitate the creation of an environment conducive to incentivizing operators’ investment in the next-generation broadband infrastructure, including enabling policies, regulation, standards, and business models


Deliverable

Methodology

Required Resources

Timeline

1 - Position Statement

Follow the SAMENA Council document submission workflow

Spectrum Taskforce
5 Working Group members + SAMENA Council as facilitator

4 weeks

Cyber Security

Description

It becomes a challenge, which needs collaboration on a national, a regional and an international level.  Cyber Security issue will focus on various subject matters such as CERTs, spam, fraud, cyber-attacks, privacy and online child protection.

Related to
Council’s Objective

To promote the progress of telecom sector governance and regulation in the region to support the evolving scope, dynamics, and needs of the telecommunications industry, and enable its growth and sustainability


Deliverable

Methodology

Required Resources

Timeline

1 - Position Statement

Follow the SAMENA Council document submission workflow

Cyber Security Taskforce
5 Working Group members + SAMENA Council as facilitator

4 weeks

Mobile Health & Safety – Taskforce  

Description

SAMENA Council operators showed interest on Mobile Health & Safety related manners.  This includes collection of information on the EMF limits for networks/devices and requirements for obtaining site permits throughout the region. Development of a good practice recommendation that can be used to harmonize policy. Encourage governments to engage with the WHO EMF project.

Related to
Council’s Objective

To promote the progress of telecom sector governance and regulation in the region to support the evolving scope, dynamics, and needs of the telecommunications industry, and enable its growth and sustainability


Deliverable

Methodology

Required Resources

Timeline

1 - White Paper

Follow the SAMENA Council document submission workflow

Mobile Health & Safety Taskforce
5 Working Group members + SAMENA Council as facilitator

6 weeks

Satellite Working Group

Mr. Amadesi Paolo
Chairman
Advisor on special projects,
EutelSat Broadband, France

Background


The purpose of the Satellite Working Group is to take a leadership role in developing and shaping the emerging technologies for the satellite communications industry in the SAMENA region in the interests of its membership. The Working Group seeks to represent the best interests of its membership and its actions shall always promote the growth of the satellite communications industry.

Members

  • Mr. Ahmet Murat Çetin - Turksat
  • Mr. Amadesi Paolo - Eutelsat
  • Mr. Antonio Bove - Yahsat
  • Mr. Bocar BA - SAMENA Council
  • Mr. Mahmut Erdoğan - Turksat
  • Mr. Mueid G. A. Al-Zahrani - Arabsat
  • Mr. Muhammad Irfan Abbas - Arabsat
  • Mr. Mustafa Aykut - SAMENA Council
  • Mr. Nazgül Bağbaşı - Turksat
  • Mr. R Alhosani - Yahsat
  • Mr. Şenol Gülgönül - Turksat
  • Mr. Steven Doiron - Yahsat

Mandate

  1. Share the knowledge among member countries on key satellite policy and communication coordination issues.
  2. Liaise regularly with ministries, policy‐makers, regulators and other governmental stakeholders in the regulation of satellite telecommunications throughout the SAMENA region.
  3. Coordinate with the International Telecommunications Union and other inter-­governmental organizations concerned with the regulations of satellite telecommunications reflecting the industry concerns and positions.

Scope & Deliverables



1. SATELLITE INDUSTRY DEVELOPMENTS

The working group shall prepare and update a report on the Satellite architectures and solutions made available to the countries of the region to meet their telecommunications needs with both traditional and innovative technologies for:

  1. TV broadcasting
  2. Marine
  3. Military
  4. Oil and Gas
  5. Border Monitoring
  6. Back hauling
  7. Broadband access and Internet
  8. Other

The report shall be based on general commercial and regulatory concerns in addition to the solutions offered to the market by the members of working group who may be given opportunity to present them through the Council to the larger membership of SAMENA Council.


2. HAMONIZATION AND INTEGRATION OF TRENDS AND POLICIES

As any new satellite project requires major upfront financial investments long before the satellite is launched and put into service, it is of upmost importance that this is not in conflict with the general telecommunications policies for the coming years in order to ensure the future commercial viability of the projects. The working Group shall make sure that network planners and policy makers duly and timely take the role of satellites into account. This shall cover matters such as:

  1. Meeting present and future security concerns;
  2. Supporting broadband connectivity to under-­‐served or remote areas with innovative technology as HTS (High Throughput Satellites), High Density beams, higher frequency bands, e.g. Ka. ;
  3. Complementary role of alternative orbital technologies, e.g. Geostationary or MEO ;
  4. Minimization of latency when required;
  5. It is highly advisable that the working group interwork, through the Council, with the groups that are designing new network concepts as the 5th generation of mobile communications which are still at an early stage of definition and may benefit from knowing in what ways satellite communications have the potential to form part of their architecture.

3. PRESERVATION OF SPECTRUM RESOURCES

The working Group shall continuously watch the availability of spectrum resources and report to the SAMENA Council any matter requiring urgent attention. To this end it may be useful to establish consultative links with the NRAs (National Regulatory Authorities) of relevant countries of the region.

In the short term, owing to the forthcoming WRC’15 ITU World Radio Conference next November, a link shall be established with the AMSG (Arab Spectrum Management Group) and the AMSG Working Group 4 on Space/Satellite services.

Similarly a link shall also be established with ESOA (the European Satellite Operator Association), which is coordinating the position of Satellite Operatorsmfor the whole ITU Region 1, which includes the Middle East, in preparation for WRC’15.

In this context, the members of the working group shall draft a Satellite Industry focusing paper in particular on the touchy issue of the frequency allocations in the C band for WRC’15.


4. REGULATORY BARRIERS AFFECTING LICENSING

The introduction of new technologies and changing political environments may have an impact on the licensing procedures in particular if security matters related to the control and interception of communications are involved, and may generate obstacles and delays to the commercial opening of satellite services. These barriers arise in particular in those countries of the region, when technology evolutions are not yet reflected in national laws and regulations.

The working group shall monitor these matters and draw the attention of the SAMENA Council on cases requiring urgent action.

To this end it may be useful to establish consultative links with NSBs (National Security Boards) of relevant countries in the region, to explain them the characteristics of the new technologies and understand their specific requirements.

A first issue requiring attention is the use of Gateway stations located outside a country, which differs from the traditional VSAT system architecture with hubs located in the same country.

Wholesale Working Group

 
Mr. Baha Al Lawati
Chairman
General Manager of
Carrier & Roaming Services,
Omantel, Oman
Mr. Obaid UR Rahman
Vice Chairman
Head of Strategy,
Chief Commercial Officer,
Ooredoo, Qatar

Background

The purpose of the SAMENA Wholesale and International Group (SWIG) is to demonstrate leadership among telecom operators in the SAMENA region to develop and shape appropriate initiatives with respect to wholesale and international roaming. As part of the broader SAMENA Council, the initiative further aims to promote best practices and support growth and innovation in the telecommunications industry.

Wholesale Membership

  1. Mr. Ahmad Anwar - Du
  2. Mr. Ahmed Khalafalla - Vodafone
  3. Mr. Ahmed Tabook - Ooredoo
  4. Mr. Ali Raza Jafri - Ooredoo
  5. Mr. Ali Kittaneh - Etisalat
  6. Mr. Aly Mounir - Mobinil
  7. Mr. Amani Al Shawabkeh - Umniah
  8. Mr. Antonio Ricciardi - Du
  9. Mr. Aymen I. Almogherah - STC
  10. Mr. Mohammed H. Alhowaish - STC
  11. Mr. Baha Mohamed Al-Lawati - Omantel
  12. Mr. Ceyda Bursali - AVEA
  13. Mr. Chris Evans - Batelco
  14. Mr. Christian Hemmingsen - Ooredoo
  15. Mr. Devout Zyl van - Vodafone
  16. Mr. Ebrahim Al Madani - Viva Bahrain
  17. Mr. Eman Al-Khater - Ooredoo
  18. Mr. Emre Erdem - Turkcell
  19. Mr. Erhan Donmez - AVEA
  20. Mr. Fadi Makhlouf - Jawwal
  21. Mr. Firas Qasem - Etisalat
  22. Mr. Habib Al Rajaby - DU
  23. Mr. Hande Bayrak - AVEA
  24. Mr. Ibrahim Harb - Orange - Jordan
  25. Mr. Ijaz Muhammad - Du
  26. Mr. Julian Kersey - Vodafone
  27. Mr. Jad Kahwaji - Lebanon
  28. Mr. James Ibbetson - Batelco
  29. Mr. John Ford - Batelco
  30. Mr. Khaled Ahmed - Mobinil
  31. Mr. Khaled Madyan - Mobinil
  32. Mr. Khalid Ahmed - Batelco
  33. Mr. Mayssa El Sayed - MTC Touch (Zain)
  34. Mr. Mervette Al-Shihabi - Zain
  35. Mr. Mohamed Hatem - Vodafone
  36. Mr. Mohammed El Hammuri - Etisalat
  37. Mr. Mohammed H. Alhowaish - STC
  38. Mr. Mona Wassel - Vodafone
  39. Mr. Nasser Al Qarni - STC
  40. Mr. Obaid Ur Rahman - Ooredoo
  41. Mr. Omar Abdel Qader - Zain
  42. Mr. Omar Bin Ashoor - Etisalat
  43. Mr. Omar Habash - Umniah
  44. Mr. Omer Rasheed Butt - Warid Tel
  45. Mr. Osama Kakish - Orange - Jordan
  46. Mr. Panna Kullar - Vodafone
  47. Mr. Padma Kumar - Du
  48. Mr. Rayyan Al Hashmi - Etisalat
  49. Mr. Rami Hinawi - PALTEL
  50. Mr. Rohan Fernandes - Du
  51. Mr. Ryid M. Alkahtani - STC
  52. Mr. Samer Fares - Ooredoo
  53. Mr. Saad Odeh Viva - Bahrain
  54. Mr. Siham Said Mansoor Al-Aamri - Omantel
  55. Mr. Turki Alalsheikh - STC
  56. Mr. Thabet Ghanayem - Jawwal
  57. Mr. Yuan Hisuzaya - Viva Kuwait
  58. Mr. Zyad Mohammad Al Khwaiter - STC

Mandate

  1. Assume a leadership role with respect to international roaming and wholesale in the SAMENA region.
  2. Promote international best practices, including ethical industry standards with respect to international roaming and wholesale, supporting growth and innovation in the telecommunications industry.
  3. Foster regular communication and dialogue between SAMENA Council’s membership and regulators, ministries, policy-makers and other governmental stakeholders with respect to international roaming and wholesale issues in the SAMENA region.
  4. Promote regional harmonization of industry standards with regards to international roaming practices and wholesale amongst Members in the SAMENA region to improve quality of service and enhance the customer experience.

Scope & Deliverables

Global Roaming Quality

Description

The Global Roaming Quality (GRQ) initiative aimed to improve customer service. GRQ recommends guidelines for monitoring and assuring roaming service quality. The adoption of these recommendations through the rollout of Service Level Agreement (SLA) amongst operators will significantly enhance end-user experience and help improve customer retention.

Related to
Council’s Objective

Promote cooperation between telecom operators and other industry stakeholders to enhance industry efficiency and enhance value creation.


Deliverable

Methodology

Required Resources

Timeline

1 - White Paper

Follow the SAMENA Council document submission workflow

GRQ Taskforce
5 committee members + SAMENA Council as facilitator

6 weeks

Roaming Fraud

Description

Roaming Fraud is considered a major threat to the operators’ business sustainability. The average roaming fraud incident is valued at $750,000 and$1.93M for large operators. The highest loss from one operator was $15,000,000.

Due to the importance of this subject, the SWIG will study different factors that can be responsible for Roaming and how to work in a collaborative manner to avoid such phenomena.

Related to
Council’s Objective

To promote co-operation between telecom operators and other industry stakeholders to enhance industry efficiency and enhance value creation.


Deliverable

Methodology

Required Resources

Timeline

2 - Position Statement

Follow the SAMENA Council document submission workflow

SWIG + SAMENA Council as facilitator

4 weeks

Wholesale Marketplace

Description

SOUK @ SAMENA will be providing the opportunity to buy, sell, negotiate, network, maintain business relationships and most important reduce churn by knowing better your business partners and customers.

It is a one-stop solution for Mobile and Fixed Operators, Vendors and Regulators to meet and exchange their desired business plans and market strategic point of views on a one to one basis via face-to-face meetings.

Related to
Council’s Objective

Promote cooperation between telecom operators and other industry stakeholders to enhance industry efficiency and enhance value creation.


Deliverable

Methodology

Required Resources

Timeline

3 - Workshop

To be organized in a coordination with the SAMENA Council Marketing and Communication Department

SWIG + SAMENA Council Marketing and Communication Department

6 weeks

Subsea Working Group


Background

The SSWG is a forum of support for SAMENA’s membership on educational and leadership matters concerning subsea cable industry’s inter-regional connectivity as well as domestic and international infrastructure convergence. Given that the subsea industry has traditionally been operating in perceived isolation from other sectors of the telecommunications industry and has been utilized primarily to provide intra-regional and international connectivity, the SSWG adopts leadership roles in raising awareness about the subsea industry’s roles and in educating the SAMENA members on technology, business, marine cable system trends, and system integration challenges.

Members

  • Mr. Ahmed Mekky - GBI
  • Mr. Amr Eid - GBI
  • Mr. Dan Liongson - GBI
  • Mr. Fahad Al Shirawi- GCCIX
  • Mr. Hani Iskandarani - GBI
  • Mr. Javaid Malik - SAMENA
  • Mr. Khaled Tabbara - DU
  • Mr. Mikko Lavanti - Coriant
  • Mr. Mohamed Saro - Sygmatel

Mandate

  1. Share the knowledge among member countries on key marine communication issues and trends. Effectively, the SSWG acts as an educational vehicle, providing SAMENA members with trainings and other educational and knowledge activities. These include:
      • Market forecasting
      • Technology training on varied subject matter: Wet Plant (cable, repeaters, optical-add-drop multiplexers, branching units) and Dry Plant (transmission, power-feed equipment, and monitoring equipment)
      • Environmental, legal and commercial matters
      • Marine industry highlights, subsea market trends, up-to-date information on latest technological advances
      • Subject matter expertise for members interested in developing system integration capability
  1. Support infrastructure convergence and drive pioneering efforts toward the adoption of:
  • New system architectures
  • New interface requirements and standardization
  • New equipment
  • New regulatory environments
  • Creation and launch of new products to serve new industry sectors, such as finance and gaming sectors
  1. Address practical issues and focus on serving the stakeholders, including cable owners and operators, as well as the SAMENA community, by actively working the issues of the day.
  2. Provide subject matter expertise and a forum to deal with issues particular to the region and provide ideas that serve operators individually and collectively. Such issues include but are not limited to:
  • High marine cable density and congestion.
  • Vulnerability and survivability challenges for networks
  • AIS beyond the cable station
  • Security
  • Piracy and vandalism
  1. Support the regional and international subsea associations’ positions and issue public statements and position papers in close coordination with SAMENA’s Policy Board
  2. Promote the development and dissemination of knowledge and information about the regulations and latest developments in subsea communications within and outside of the SAMENA region.
  3. Assume a leadership role in developing and advocating on the emerging regulatory environment for the marine communications industry in the SAMENA region in the interests of its membership
  4. Create a task force dedicated to promote the connecting of the unconnected.
  5. Liaise with government officials and financial institutions to promote connectivity to underserved coastal cities and extend that connectivity to landlocked population centers.
  6. Liaise with international standards organizations and other inter-governmental organizations concerned with the activities and regulation of subsea cable industry to keep them apprised of SAMENA Council’s activities and concerns.

Scope & Deliverables

Infrastructure Convergence

Description

Share the knowledge among member countries on key marine communication issues and trends. With the infrastructure convergence pioneering efforts are needed especially toward the adoption of a new regulatory environments.

Related to
Council’s Objective

To promote co-operation between telecom operators and other industry stakeholders to enhance industry efficiency and enhance value creation.


Deliverable

Methodology

Required Resources

Timeline

1 - White Paper

Follow the SAMENA Council document submission workflow

Subsea Working Group + SAMENA Council as facilitator

6 weeks

Technology Working Group

Mr. Bocar Ba
Chairman
Chief Executive Officer,
SAMENA Council, UAE


Background

The purpose of the Technology Working Group is to take an advisory, investigatory and informational role in developing and shaping the emerging Technology and Service Provider environment for the communications industry in the SAMENA region in the interests of its membership. The Working Group seeks to represent the best interests of its membership and its actions shall always promote the growth of the communications industry and SAMENA Council‚s membership.

Working Group Membership

  • Mr. Hilal Halaoui - Strategy &
  • Mr. Ihab Ghattas - Huawei
  • Mr. Mervette Al Shihabi - Zain Jordan

Mandate

  1. Liaise regularly with Original Equipment Manufacturers, Regulators, Software Developers, Technological Consulting Bodies, and other technology stakeholders in the promotion of new and advanced telecommunications technological users and providers throughout the SAMENA region to keep them apprised of SAMENA Council's activities and concerns.

  2. Represent the best interests of its membership and its actions promote the growth of the communications industry and SAMENA Council's membership.

  3. Promote and foster regular communication and dialogue between SAMENA Council's membership and Original Equipment Manufacturers, Regulators, Software Developers, Technological Consulting Bodies, and other technology stakeholders in the future of telecommunications throughout the SAMENA region.

  4. Determine, develop and promote the formation of best international practices with respect to the regulation of telecommunications in the SAMENA region.

  5. Encourage members concerned with Technology affairs to become active members of the Working Group and contribute ideas, knowledge, opinions and experiences to enhance the work of the Working Group.

Scope & Deliverables

M2M

Description

M2M is becoming a key issue on the members’ agenda and its adoption needs implementation of new technologies such as deployment of IPv6 by technology provider, comprehensive market study with a wide vision by operators and a generic ICT policy framework by policy makers and regulators.

Related to
Council’s Objective

Promote the development and adoption of national and sector-specific digitization policies that create new growth opportunities for telecom operators and ICT industry stakeholders while accelerating socio-economic development in the region.


Deliverable

Methodology

Required Resources

Timeline

1 - White Paper

Follow the SAMENA Council document submission workflow

M2M Taskforce 5 Working Group members + SAMENA Council as facilitator

6 weeks

 
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