In a competitive pitch against three global performance agencies, Starcom MediaVest Group has won the performance and search business for UAE-based telecommunications service provider du - one of the largest performance RFPs(Request for Proposal) across the region. The assignment expands on SMG 's media mandate for du , which was awarded to the agency in December 2014 that culminated in the agency's appointment to the media buying and planning, as well as data and analytics responsibilities for the brand's online and offline business.
While SMG MENA 's appointment as du 's media agency partner chiefly owes to an integrated communication model that bridges data and insights with human experiences and connections, this extended assignment brings forth the agency's evolved and agile performance capabilities, advanced proprietary tools and technical expertise and partnerships. "We are proud to see that the depth and breadth of our talents, expertise and solutions have been driving both our partnerships with our existing clients and our new business. It is an immensely challenging and competitive environment to operate in and, this extension of our scope of responsibilities for du is proof of our ability to evolve with agility alongside our clients and their needs," says Alex Saber, chairman at SMG .
"We look forward to driving partnership with SMG MENA team into new avenues that will positively challenge both our businesses," said Hala Badri, Executive Vice President, Brand and Communications at du .
"Globally, we've poured hefty investments and resources into tech partnerships, proprietary tools and knowledge exchange platforms that enabled us to constantly transform ourselves, our capabilities and our clients' businesses. With this win, our MENA talents showcased not only their ability to leverage these robust global resources and technologies across our existing clients' businesses but, also, their superior technical expertise against specialized players in the performance field," says Ali Nehme, Managing Director of Digital at SMG MENA .
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About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG 's three global award winning agency brands: MediaVest , Starcom and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others.
Among its regional clients are Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, du , Saudi Telecom, Tiffany & Co., adidas and Mondelez. SMG MENA - the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source, has also recently been named 'Media Agency of the Year' at the 2014 Dubai Lynx festival.
SMG is part of Publicis Group [Euronext Paris FR0000130577, CAC 40], one of the world's leading communications groups.
Press contacts
Maha El Gazzar
Brand Marketing & Communications Director - MENA
T: +971 4 367 6371
Maha.elgazzar@vivaki.com
Source: https://www.zawya.com/story/SMG_MENA_wins_dus_digital_account-ZAWYA20150701111203/
