A new analysis of Internet data indicates that Netflix now accounts for 36.5% of Internet traffic in North America during peak usage hours. According to the latest Sandvine breakdown of user behavior, the sharp climb in Netflix usage continues to coincide, rather un-coincidentally, with a notable drop in BitTorrent traffic. BitTorrent now accounts for 6.3% of total traffic in North America, and 8.5% in Latin America, notes the hardware vendor.
The study notes that YouTube comprised 15.6% of peak downstream Internet traffic, while web browsing was 6%, Facebook 2.7%, Amazon Instant Video 2.0% and Hulu 1.9%. Sling TV accounted for less than 1% of peak downstream traffic.
According to Sandvine, during the season five premiere of "Game of Thrones," HBO’s two streaming properties (HBOGO and HBONOW) accounted for 4.1% of traffic on one US fixed network; an increase of over 300% of their average levels. HBO Now currently sees just 0.7% of peak total downstream traffic, likely due to the fact it's a new offering only exclusively being offered by Cablevision and Apple.
Another notable bump in traffic occurred during Activision’s March 31 release of the "Ascendance" DLC for "Call of Duty: Advanced Warfare," which accounted for 12% of Internet traffic on one North American fixed network on that date, said the report.
On the audio front, Sandvine notes that Pandora radio continues to lead in bandwidth share, consuming 3.47% of peak downstream traffic. That's followed by Spotify (1.03%), SoundCloud (0.76%), iHeartRadio (0.68%) and Deezer (0.58%).
Source: http://www.dslreports.com/shownews/Netflix-Now-Accounts-for-365-of-Peak-Internet-Traffic-133945
