Telefónica is offering customers of its fibre-to-the-home (FTTH) network in Spain the ability to subscribe to the highest speed in the country - 300Mb - thus opening a new window for 4K streaming and video-on-demand (VOD) pay-TV through its IPTV service.
Customers have started to migrate to the 300Mb fibre network, and competing telcos such as Vodafone have announced they will soon respond to the move.
Telefónica's network, which offers 300Mbps download and 30Mbps upload, aims to support a connected home with high levels of video and TV consumption and data traffic through video games and streamed music services.
The telco is enticing consumers by announcing it will support 4K streaming yet will still enable users to consume TV or VOD through Movistar TV, or download content at up to ten times the current average speed.
The move, which was announced at the end of March and was scheduled to take place before summer, also aims to strengthen the market share of Telefónica's fibre network, which is currently available in 10.3 million homes, although only around 10% are actually connected to it. The telco also plans to add 3.6 million homes to the network before the end of the year.
