Industry Updates

Can’t travel to Las Vegas for the boxing Match of the Century, as the unbeaten Floyd Mayweather takes on 8-division world champion Manny Pacquiao?

No problem! Grab your ringside seats in the comfort of your home or on the move, as du brings you the match live at no extra cost on May 3!

The fight will be screened live on channel 500, dedicated specially to this match and available to all du TV subscribers at no additional cost. Customers on-the-go can follow the live action with du View. Channel 500 will be activated automatically for all customers both on TV and du View applications prior to the fight.

After five years of negotiations, the world’s most awaited boxing match has been billed as the richest sporting event in history with a USD200 million prize pot. Live from the MGM Grand, the blow-by-blow action is mainly available on pay-per-view to millions of viewers around the world. Not so for du home customers as they can watch the uninterrupted action with any du television package, just by tuning into channel 500 or by using the du View application.

“We are bringing the biggest sporting event of the century to our subscribers, reinstating our continued support and commitment to bringing only the best, most anticipated sporting events to their screens. This world-wide pay-per-view match, made available to all of our TV subscribers, reinstates our appreciation of customers’ loyalty and understanding of their needs. It is our customers who drive us to offer the best value programming across the du TV platform, offering international premieres, popular movies and live sporting action for the enjoyment of our valued customer,” said Samer Geissah, Vice President, Consumer Home and Multimedia, du.

du subscribers unable to watch the live action at home won’t miss a moment as the match will be available on du View, the du multi-screen service, enabling customers to catch the action on their mobile, tablet, smart TV or X-Box. All subscribers have to do to enjoy the bout is download the du View app and login with their My Account details – it’s that simple. 

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About du

We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE.

We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis.

We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet. du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

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Source: http://www.du.ae