du is committed to bringing quality family entertainment to the UAE, that everyone can enjoy. And with the launch of the much-awaited family favourite, ‘Penguins of Madagascar’ on du Tuesday, du invited 320 children from National Charity Schools and Beit Al Khair in Dubai, Sharjah and Ajman to be the very first in the UAE to watch the long-anticipated animation at an exclusive screening on 22 November at VOX Cinema in Mall of the Emirates.
The children, from orphanages and low income families, were aged 6-11 years and from various nationalities. They were accompanied by their teachers and supervisors, as well as by 14 du volunteers who provided entertainment for the children on their journey to and from the cinema.
Hala Badri, Executive Vice President, Brand and Communications, du, said: “Our du Tuesday platform is all about enjoying quality time with premium entertainment. It was our pleasure to invite so many children to be the first in the UAE to watch ‘Penguins of Madagascar’, allowing them to experience du Tuesday hospitality in a way that so many of us take for granted each week. Our employees are as committed to creating experiences that enhance the lives of our fellow UAE residents, and I would like to commend them for their volunteering efforts.”
Through the du Tuesday campaign, all eligible du prepaid and post-paid mobile customers can enjoy a complimentary second ticket for all films showing at VOX Cinemas in the UAE. All they have to do is buy one, to get one free! Tickets cover standard 2D, VIP Seats, VOX MAX, VOX 3D and VOX Plus concepts. Customers can get their free tickets either by buying tickets through VOX Cinemas’ website, www.voxcinemas.com/du using a du SMS coupon code, or by showing an SMS coupon code at the cinema box office on a Tuesday.
How it works, in three easy steps:
- Customers can get their ticket by sending an SMS with the word ‘movie’ or ‘movies’ to 9979 from their du number. The text ticket contains a coupon code that they can redeem for two-for-one tickets.
- Customers will receive the text ticket that contains their two-for-one coupon code, which is valid for any movie showing the upcoming Tuesday (or same day if the ticket is bought on Tuesday).
- They can book their du Tuesday two-for-one tickets on the same week of the movie from Sunday through Tuesday in one of two ways:
a. Online: Customers can skip the queues by purchasing their two-for-one tickets online. They can choose any movie and VOX Cinemas location from the top right, then they will be asked to type in the code received and their mobile number before checkout.
b. In person: Customers need to show the SMS ticket at the VOX Cinemas box office to get their two-for-one tickets if they are going to buy du Tuesday movie tickets in person.
Seats are available on a first-come-first-serve basis. Each du customer can request one text-ticket per week. Text-tickets expire at midnight each Tuesday, i.e. they are only valid up until the following Tuesday.
To find out more about du Tuesdays, visit www.du.ae/tuesday.
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About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.
We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award – Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.
du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.
For further information, please contact:
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Saugat Chatterjee |
Paramita Chakrabarti |
Source: http://www.du.ae
