Bell Media, part of the Bell Canada telecoms group, has announced plans to launch a new online video streaming service devoted exclusively to television content, apparently in response to the upcoming ‘Shomi’ joint streaming serrvice announced by Bell’s telecom/TV rivals Rogers and Shaw, which in turn was aimed at tackling the threat from ascendent online streaming provider Netflix. Reuters reports that Bell’s new offering, currently under the working title ‘Project Latte’ will be available to all broadcast and cable television subscribers in Canada, pending agreements with participating providers, while HBO is reportedly already secured as one of the content/channel partners. The service will be offered over any internet connection, set-top boxes, mobile apps and other platforms such as game consoles and Smart TVs.
