As Europe scrambles to react to Netflix expanding in Europe, Verizon Communications is planning its own over-the-top (OTT) service to launch in the middle of 2015.
CEO Lowell McAdam said that everything is in place to do its own OTT service — presumably to replace or complement the existing RedBox-Verizon OTT joint service — and that the telco is in the latter stages of negotiations with content providers ahead of the launch. Verizon's buy earlier this year of Intel's OnCue digital video assets will support the launch.
"I think over-the-top video is right around the corner," McAdam said at an investor conference. "We've got the assets in place, and I don't feel we need an awful lot more."
He also said that the content will be targeted at younger viewers with selections like DreamWorks Animation's AwesomenessTV, combining a range of on-demand content and live channels.
Source: http://www.rapidtvnews.com/2014091635295/verizon-plots-ott-service-for-2015.html#axzz3DTXOpihB
