Islamabad, Pakistan - February 10, 2011 - SAMENA Telecommunications Council has announced that Pak Telecom Mobile Ltd has become the first cellular operator from South Asia to join its membership of 80-plus organizations.

Pak Telecom Mobile Ltd, operating in Pakistan under the brand name Ufone and a leading operator in one of the SAMENA region’s most competitive markets, ranks among the largest cellular networks, with a subscriber base that exceeds 20 million. The company is widely accredited in Pakistan as the brand that revolutionized the industry and changed the perception that cellular services were only for the elite. Ufone has led the way to increase brand equity and market visibility through strategic consistency in reaching out to the masses, making network enhancements, and offering a diverse variety of value-added services.

Ufone, a wholly-owned subsidiary of Pakistan Telecom Company Ltd, has focused on expanding connectivity at affordable price structures in a market where average user purchasing power has been on the decline over the past several years. Among the earliest and most active players, Ufone has significantly developed Pakistan’s cellular market and pioneered the launch of MMS, GPRS as well as GPRS international roaming and prepaid international roaming services in Pakistan.

Ufone’s CEO, Abdul Aziz said, “Ufone is a believer in innovation, to further equip the consumer with the latest in technology. Ufone’s stride towards being a leader in innovation has earned acclaim off being among the region’s most innovative top players. SAMENA gives a platform to inform and share real-time exchange of ideas with other regions. Ufone finds SAMENA’s direction and progression to be of much strategic significance.”

Mr. Tom Wilson, who is the CEO and executive managing director of SAMENA, expressed his enthusiasm over Ufone’s joining SAMENA by declaring that “SAMENA is a conduit of business ideas in the region. Our experience in the region so far has convinced us that SAMENA offers a highly strategic marketing and knowledge platform that operators should use to their advantage. Ufone will surely benefit and several of SAMENA’s sub-groups and committees are open for Ufone to lead. I congratulate Mr. Aziz on his decision to join us.”

SAMENA Telecommunications Council’s membership platform, since its creation in April 2006, has generated new approaches for better dealing with telecoms and pertinent regulatory challenges as well as for serving growing customer needs in the market.

The entire SAMENA team welcomes Ufone on board and looks forward to working together in Pakistan and the rest of the region to help aid consensus-building on key business issues.


SAMENA Telecommunications Council is South Asia - Middle East - North Africa (SAMENA) region’s sole operator-driven industry association that represents telecommunications service providers from around the region, and beyond. SAMENA is a not-for-profit organization, with membership comprising more than 80 leading regional and international organizations, including Turk Telekom, Saudi Telecom, Etisalat, Qualcomm, Nokia Siemens Networks, Telecom Regulatory Commission (TRC) of Jordan, among others. Headquartered in the UAE, SAMENA was founded in 2006 by Mr. Thomas Wilson and is headed by Eng. Saud Al Daweesh. SAMENA collaborates with leading non-profit international organizations, including the International Telecommunication Union (ITU) and the European Telecom Network Operators’ Association.

About Ufone
Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 22 company-owned customer service centers along with a distribution network of 150,000 outlets, nation-wide. Ufone currently caters for International Roaming to more than 288 live operators across 160 countries. Alongside, it also offers Pakistan’s largest GPRS & BlackBerry Roaming coverage, available with more than 200 Live Operators across 122 countries.