STC launched the first campaign of its kind in the Middle East and Europe by using an innovative 3D technology in a television commercial starring Ryan Giggs, Manchester United Football Star. This campaign was activated in key commercial complexes across the Kingdom in Riyadh, Jeddah, and Dammam. The campaign is also supported by a special interactive portal ( designed to follow key news of popular teams in addition to cash prizes reaching SR 50,000.

Corporate Communication GM, Mohammed Al Faraj underscored the importance of this campaign being the first of its kind in the region stating, “STC has always been, and continues to be a pioneer in launching new technologies. Although this concept was launched before in the US but this is an entirely new approach in the Middle East and Europe with STC bringing 3D technology to its customers.”

At the same time, Ryan Giggs added, “I am aware that Manchester United has a large fan base in the Kingdom and I am keen to connect with them even through a television commercial. STC is a strategic partner and I am happy to connect with their customers.”